Job Objective The Head \xe2\x80\x93 Marketing (HM)/ Chief Marketing Officer (CMO) for our K12 chain of schools will be responsible for overseeing the planning, development and execution of the organization\xe2\x80\x99s marketing and advertising initiatives. The HM/CMO\xe2\x80\x99s primary responsibility is to generate revenue by increasing enrolment, enhancing brand awareness and managing the marketing resources and staff. This role demands a strategic thinker with a proven track record in marketing leadership within the educational sector Activities & Responsibilities \xc3\x98 Develop and implement comprehensive marketing strategies that align with the school\'s mission and objectives. \xc3\x98 Oversee market research and analysis to identify trends, opportunities and challenges. \xc3\x98 Create and manage annual marketing plans and budgets. \xc3\x98 Enhance and manage the brand identity of the school chain. \xc3\x98 Ensure consistent messaging across all marketing channels and materials. \xc3\x98 Protect the reputation and image of the schools through proactive communication and public relations strategies. \xc3\x98 Develop and execute enrolment growth strategies to increase student admissions. \xc3\x98 Analyse enrolment data and trends to inform marketing strategies. \xc3\x98 Collaborate with admissions teams to support recruitment and retention initiatives. \xc3\x98 Lead the development and execution of digital marketing campaigns, including social media, email marketing, SEO and content marketing. \xc3\x98 Utilize data analytics to track and improve online engagement and campaign performance. \xc3\x98 Build and maintain relationships with community organizations, businesses and other stakeholders. \xc3\x98 Develop and implement strategies for community outreach and engagement. \xc3\x98 Represent the schools at events, conferences and other public forums. \xc3\x98 Manage the marketing team, providing leadership, guidance and development opportunities. \xc3\x98 Oversee the creation of marketing materials, ensuring high standards of quality and compliance with brand guidelines. \xc3\x98 Evaluate and select vendors and partners for marketing initiatives. \xc3\x98 Set key performance indicators (KPIs) for marketing activities and campaigns. \xc3\x98 Regularly report on marketing performance, providing insights and recommendations for improvement. \xc3\x98 Use data-driven approaches to measure the effectiveness of marketing strategies and tactics. Job Types: Full-time, Permanent Pay: \xe2\x82\xb9200,000.00 - \xe2\x82\xb9300,000.00 per month Benefits:

• Provident Fund

Schedule:

• Morning shift

Work Location: In person