Head
Year Mumbai, Maharashtra, India
Job Description
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Position: Corporate Marketing & Branding Head The individual would be responsible for setting up corporate marketing function for Sun Pharma & plan related activities/campaigns to strengthen corporate brand equity not just in India but globally. This is a leadership position that\xe2\x80\x99ll involve development of strategic communication plan & ensure implementation through a team. He/she will be reporting directly to the CEO, India Business. This role will not be an individual contributor role.
Critical outcomes of this role:
Strategic Insight Development
- Liaise with market research agencies to discover consumer insights for corporate communication
- Conduct regular assessment of stakeholder experience across various touchpoints
- Translate corporate philosophy & strategic direction into communicable plans
- Develop core communication ideas/concepts for ATL
- Manage communication agencies for content creation & digital marketing
- Develop annual brand plan & ensure media planning
- Custodian of corporate websites & social media handles
- Design & develop digital activations with corporate messaging
- Identify opportunities for corporate branding within existing activations
- Develop new brand properties that help strengthen Sun Pharma\xe2\x80\x99s corporate brand imagery
- Ensure cross-functional integration for adoption of corporate branding guidelines across the organization
- Owner of corporate brand logo; develop brand guidelines
- Ensure compliance of corporate brand guidelines in all marketing & packaging material
Background:
- Minimum 18 years of professional experience in building & scaling up corporate brands
- Strong PR experience in a leadership role will be preferred
- Proven track record in managing large brands
- Played an active role in formulating corporate communications strategy
- Educational Qualification: MBA (Premier B-Schools)
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Job Detail
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Job IdJD3308563
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMumbai, Maharashtra, India
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EducationNot mentioned
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ExperienceYear