Job Description

What we want:We are looking for a strategic and analytical Media Buying Head to lead our performance marketing initiatives. The ideal candidate will have extensive experience in planning, negotiating, and executing media buying strategies across digital platforms to achieve business goals. This role demands a balance of creativity, data-driven decision-making, and leadership to drive ROI-focused campaigns.Who we are:Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our website .What you will do:

• Develop and execute comprehensive media buying strategies to drive performance marketing goals.

• Oversee programmatic, direct, and affiliate media buys to maximize ROI and efficiency.

• Negotiate contracts with media vendors and platforms to ensure cost-effective purchases.

• Manage end-to-end campaign execution across various channels, including social media, search, display, and video platforms.

• Continuously optimize campaigns based on performance metrics like CPS, CPA, CPL, CPD and ROAS.

• Lead and mentor the media buying team, ensuring alignment with overall marketing and business objectives.

• Provide training and guidance on tools, platforms, and industry best practices.

• Monitor campaign performance using analytics tools to identify trends, insights, and areas of improvement.

• Prepare detailed performance reports and present recommendations to senior stakeholders.

• Build and maintain strong relationships with media partners, agencies, and internal teams.

• Stay updated on new trends, platforms, and tools to incorporate innovative solutions into campaigns.

• Minimum 5 + years in media buying, with a strong focus on performance marketing.

• Bachelorxe2x80x99s or Masterxe2x80x99s degree in marketing, Advertising, Business, or a related field.

• Technical Proficiency:Expertise in Google Ads, Facebook Ads Manager, programmatic platforms, and other performance tools.

• Strong knowledge of analytics tools like Google Analytics, Adobe Analytics, and attribution models. (MMPs / Pixels / UTMS)

• Strategic thinking with hands-on campaign management experience.

• Strong negotiation and relationship-building skills.

• Analytical mindset with the ability to interpret data and drive actionable insights.

• Leadership abilities to guide and develop high-performing teams.

• No dress codes

• Flexible working hours

• 5 days working

• 24 Annual Leaves

• International Presence

• Celebrations

• Team outings

Vertoz