Job Description

- We are seeking an experienced and dynamic Head of Marketing to lead our marketing team and drive our marketing strategy. The ideal candidate will have a proven track record in the HR Tech or Career Platform industry, with a deep understanding of the market, customer needs, and the competitive landscape. - This role requires a strategic thinker with strong leadership skills, creativity, and the ability to execute marketing campaigns that drive growth and brand recognition. Key Responsibilities : Marketing Strategy and Planning : - Develop and execute a comprehensive marketing strategy that aligns with the company\'s business objectives and growth targets. - Identify market trends, customer insights, and competitive dynamics to inform marketing strategies. Team Leadership : - Lead, mentor, and inspire a high-performing marketing team. - Foster a collaborative and innovative team environment. Brand Management : - Oversee the development and execution of brand strategy to ensure consistent messaging and positioning. - Manage brand reputation and ensure brand consistency across all channels. Demand Generation : - Drive demand generation initiatives to attract new customers and retain existing ones. - Oversee the development and execution of multi-channel marketing campaigns, including digital marketing, content marketing, events, and partnerships. Digital Marketing: - Lead digital marketing efforts, including SEO/SEM, social media, email marketing, and online advertising. - Optimize digital marketing channels to maximize ROI. Content Marketing : - Oversee content strategy and development to support lead generation, thought leadership, and customer engagement. - Ensure high-quality content that resonates with target audiences. Analytics and Reporting : - Develop and monitor key marketing metrics to measure the effectiveness of marketing initiatives. - Provide regular reports to senior management on marketing performance and ROI. Budget Management : Manage the marketing budget, ensuring effective allocation of resources to achieve business objectives. - Optimize spending to maximize impact and efficiency. Qualifications : - Bachelor\'s degree in Marketing, Business, or a related field; MBA or advanced degree preferred. - 10+ years of experience in marketing, with at least 5 years in a senior leadership role within the HR Tech or Career Platform industry. - Must have interest to make a significant impact on the future of HR Tech/Career Platform industry. - Proven track record of developing and executing successful marketing strategies that drive business growth. - Strong understanding of digital marketing, demand generation, and brand management. - Excellent leadership and team management skills. - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Exceptional communication and interpersonal skills. - Creative thinker with a passion for innovation and continuous improvement. (ref:updazz.com)

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