Job Description

:Key Result AreasKey Result AreasSupporting ActionsMarketing Strategy & Planning

• Develop and implement marketing strategies to increase brand awareness and generate leads in the broking/financial services market.
• Conduct market research and competitor analysis to identify industry trends, client needs, and areas for growth.
• Collaborate with senior management to set marketing goals and objectives aligned with the company's business strategy.

Campaign Management

• Plan, execute, and monitor multi-channel marketing campaigns (digital, email, social media, events, etc.) to drive customer engagement and acquisition.
• Analyze campaign performance using metrics such as ROI, CPA, and conversion rates; provide insights and recommendations for optimization.
• Manage budgets for marketing campaigns, ensuring cost-effectiveness and maximum ROI.

Digital Marketing

• Lead digital marketing initiatives, including SEO, SEM, social media advertising, and content marketing, to enhance online visibility and attract new clients.
• Oversee website updates, landing pages, and digital content to ensure consistency and alignment with brand messaging.
• Utilize data analytics tools (Google Analytics, SEMrush, etc.) to track website traffic and optimize user experience.

Brand Management & Content Creation

• Develop compelling content for various marketing channels, including blogs, newsletters, videos, and press releases, to position the company as a thought leader in the broking industry.
• Work closely with the creative team to design marketing materials (brochures, presentations, infographics) that align with brand guidelines.
• Maintain and strengthen the company's brand identity across all marketing platforms..
• Improving Leadership Visibility in Media and support the brand building.

Client Relationship & Engagement

• Collaborate with the sales and client servicing teams to create client-focused marketing materials and presentations.
• Organize webinars, workshops, and other client engagement activities to build relationships and showcase the companyxe2x80x99s offerings.
• Monitor client feedback and market sentiment to inform marketing strategies and enhance the customer experience..

In House Marketing Campaigns

• Create mailers, posters and other marketing materials for in house communication following the Aditya Birla Capitalxe2x80x99s Brand Guidelines

People Management

• Mentor and guide junior marketing team members, providing training and support to help them develop their skills.
• Coordinate with cross-functional teams (sales, product, compliance) to ensure alignment of marketing activities with overall business goals.
• Evaluate team performance and provide regular feedback to foster a culture of continuous improvement.

Aditya Birla Group