Job Description

Job Title : Marketing HeadCompany : Shobha Shringar Jewellers Location : Mumbai :Shobha Shringar Jewellers is looking for an experienced Marketing Head to spearhead our marketing initiatives. This role involves leading both Above-the-Line (ATL) and Below-the-Line (BTL) marketing activities to elevate our brand presence and drive sales growth.Key Responsibilities :- Develop and execute comprehensive marketing strategies incorporating ATL and BTL activities.- Plan and manage ATL campaigns, including TV, radio, print, and digital media.- Oversee BTL activities such as events, promotions, direct marketing, and in-store experiences.- Analyze market trends and consumer insights to refine strategies and maximize impact.- Collaborate with internal teams and external agencies to ensure cohesive and effective campaigns.- Manage the marketing budget, ensuring optimal allocation for ATL and BTL activities.- Lead and inspire the marketing team to achieve strategic goals and deliver high-quality resultsQualifications :- Bachelor\'s degree in Marketing, Business, or a related field; MBA preferred.- Proven experience in a senior marketing role with expertise in ATL and BTL activities.- Strong understanding of integrated marketing communications and campaign management.- Excellent leadership, strategic thinking, and analytical skills.- Ability to drive innovation and deliver results in a competitive market.Interested Candidates can share updated resumes to Whatsapp No. : 7036974000PriyankaJVG Consulting (ref:updazz.com)

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