Job Description

Job Profile:- At our mid-size IT services company, the marketing team plays a pivotal role in shaping the company's voice and showcasing our services to the right audience-whether they are prospects, clients, or employees.- Through compelling messaging and impactful visuals, the team effectively communicates our story, ensuring alignment with our strategic goals. - By leveraging data-driven insights and collaborating with cross-functional teams, marketing drives campaigns that enhance our brand presence, expand our business pipeline, and strengthen our position as a preferred employer and service provider.- As the Head of Marketing, you will lead the team in defining and amplifying our brand voice, ensuring that our clients and prospects clearly recognize the value we bring. - Your leadership will be instrumental in increasing our brand visibility, driving business growth, and positioning our organization as an employer of choice, both internally and externally.Key Goals:- Improve brand visibility- Drive demand generation- Drive market research- Drive and Improve pipeline and achieve revenue growthKey Responsibilities:- Strategize, design, formulate, plan and lead the execution of all the marketing related activities for strategic marketing, corporate marketing and demand generation- Coordinate with the client facing groups and empower them through insights, data and strategies based on analysis from internal and external sources- Establish, monitor and manage all campaigns and initiatives through relevant metrics and make recommendations to relevant teams based on these metrics and other leading indicators- Coordinate with internal teams to lead all branding campaigns (internal and external) that showcase us a great Organization- Liaison with external agencies to increase the brand visibility of our product as well as grow our business pipeline- Act as a thought leader & represent us in various industry events as our ambassador- Mentor & coach the entire marketing team and help them grow personally and professionally- Continuously innovate and improve our marketing processes- Contribute by providing contents to our learning and knowledge management initiativesKey Competencies:- Strong understanding of all areas of marketing like strategic, corporate and digital marketing- Strong understanding of B2B marketing especially in Technology/Software services marketing- Deep understanding of IT/Software services marketing, industries, domains, clients etc.- Very good understanding of technology and well versed with the latest design thinking principles- Excellent people leadership skills and strong customer focus (internal and external)- Experience working with developing strategy, business plans, building executive relationships and influencing cross functional stakeholders- Strong communication, presentation and negotiation skills. Extremely high self-driven attitude, detail oriented, proactive and able to prioritize and manage workloads and meet critical project deadlines- Able to analyze data, look for trends and provide feedback to the team and management (ref:updazz.com)

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