- Build and own the 12- and 24-month strategic plan to meet inbound-driven ARR goals.
- Set goals and guide team on all aspects of product marketing, demand generation, content marketing, email marketing, social media, webinars, events, and other tactics to generate a high-quality pipeline.
- Manage the marketing budget (across demand gen, events, tool etc.) to ensure maximum return on investment.
- Develop and implement strategies to own and improve BOFU, SQL leads, customer acquisition costs
- Analyze and report on marketing campaigns\' effectiveness, identifying areas for improvement and optimization.
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