The Head Marketing ? India role is responsible for steering the short- and long-term strategic directions of all marketing, product launches and promotional activities to bring maximum growth to the business in India. The role holder will provide strong leadership to ensure marketing objectives are achieved for the business by managing an agreed marketing approach to ensure the budgeted sales, product mix, and customer satisfaction. The incumbent must be able to work effectively with colleagues at regional, functional, and global levels, and demonstrate leadership, insight and collaborative approach partnering with Country Head and other functions including sales in the Indian team.

MAJOR TASKS AND RESPONSIBILITIES OF POSITION:
Develop & implement short & long-range strategic marketing plans and budgets for marketing to meet the needs of a varied customer base & increase market penetration & profitability.
Manage marketing activities, programs, projects, and P&I budgets allocated to ensure best possible implementation and ROI for India.
Provide strategic direction to the product portfolio, branding, positioning, and pricing, and in conjunction with Country Head and his sales teams, oversee the preparation, implementation, executional excellence, and review of marketing and promotional programs in accordance with global and regional strategic objectives.
Lead the FTM of global marketing assets to fit the Indian consumers and PWDs, HCPs, customers to drive market share and sales growth, build brand equity and engagement.
Identify & develop new or existing business opportunities, market segments & potential customers to expand market share. Build positive relationships & maintain contact with key customers.
Partner with APAC Digital Manager to devise a plan for digital marketing strategy and identify opportunities to drive digital marketing platforms for the product category including Ecommerce Expansion.
Lead, mentor/develop team members across HCP and Trade Marketing and foster a cohesive team spirit. Evaluate the capability of teams and identify development needs.
Support the sales organization to develop and implement successful trade marketing programs. Collaborate closely with the region to develop marketing programs which align with the regional segment strategies.
Drive commercial partnerships with digital health partners, building acquisition of new users, driving testing frequency and retention of existing users.
Build loyalty program with retention strategy utilizing CRM Marketing / database users.
Partner with external agencies to ensure execution of operational marketing programs in scientific domain, digital, media, BTL, ATL, launch campaigns, tracking effectiveness of executed programs against sales timelines and budget.
Adhere to all compliant regulations including LMR regulations across marketing tools and materials for internal and external use.

QUALIFICATIONS:
Graduate degree in Science/ Pharmacy, master?s degree in business administration with Marketing Specialization.
15 years in Strategic and Operational Marketing, with strong Digital Experience in Ecommerce Expansion. Experience in Medical device, OTC, Rx and Consumer healthcare industry will be an advantage. Ability to interact with Endocrinologists, Doctors, Nurses, Pharmacists are an added advantage.
In-depth understanding of marketing- including trade management, HCP, digital marketing & CRM marketing best practices.
Demonstrated success in brand/category management. Proven track record in developing and executing marketing plans and strategies that enhance market share and profitability.
Organizational skills & results delivery to ensure effective and timely execution of plans.
Knowledge of Diabetes category, blood glucose monitoring devices is an added advantage.

Functional Knowledge Required
Thorough understanding of Sales & Distribution Management
Knowledge of Medical and Regulatory Affairs
Knowledge of the latest trends and patient insights with respect to Trade, HCP and Digital Marketing
Solid Financial Management i.e., handling P & I, ability to build business cases, Key Account Management
Strong communication & Interpersonal skills ? oral, written, public-speaking.
Field experience of 3-4 years would be preferable.

Skills Required
Excellent Domain knowledge, Relationship Management, Analytical & Networking Skills
Strong Marketing, commercial & Negotiation Skills
Positive, problem-solving attitude
Resilient Growth Mindset, Collaborative, dtrong leadership skills, Executional Excellence
Patient-driven mindset (Type 1 and Type 2 High Frequency testers)