- Defining AOP strategy, brand positioning & customer personas (anchor brands, DBs, retailers) for the first time since existence.
- Elevate PR & Corp communication strategy to establish company & its founders as pioneer & thought leader in the industry.
- Developing customer engagement & retention plans to enhance NPS (launch of first of its kind customer community platform).
- Drive employer branding on public platforms, growing employees sense of pride in association through engagement & EPS.
- Developing team structure for long-term brand/ business delivery goals including partner agency identification.
- Developing marketing & communication strategy across channels to launch new to market products.
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