Job Description

A Head of Marketing, is responsible for creating and executing a company's marketing strategy. They lead the marketing department, which includes advertising, communications, and creative teams. Responsibilities :Develop marketing strategy : Create strategies for digital, communications, advertising, and creative teams Manage budgets : Prepare and maintain monthly, quarterly, and annual budgets for the marketing department Monitor ROI : Evaluate the financial impact of marketing initiatives Improve customer value : Work to improve customer value and profitability Generate leads : Ensure leads are produced in a way that is consistent with the company's objectives Build brand awareness : Use social media, surveys, and other tools to track brand recognition - Coordinate sales and marketing : Coordinate sales and marketing efforts to drive leads and support the sales team - Participate in company planning : Participate in company planning and meetings with suppliers, buyers, and department heads (ref:updazz.com)

updazz .com