Job Description

The Head of Customer Marketing will be leading and executing customer marketing strategies across all categories and channels and will be the leader of Below The Line marketing initiatives for the India business to enhance brand visibility and top-line1. Lead the design and monthly category activation through all the regional branch leads and marketing leads for each category2. Develop and implement the annual customer marketing strategy which aligns with the company\'s overall business goals3. Will be responsible to oversee the AOP planning for all categories, including delivering on top-line growth, BTL expenditures and distribution goals4. Own all the trade programs and new projects across the year, ensuring they are implemented efficiently and effectively across all functions and regions5. Drive cross-functional collaboration with regional heads, zonal heads and marketing team to meet the category and brand requirements6. Measure and analyse the performance of BTL activities and trade programs across functions to align with the overall marketing and business strategies7. Manage and mentor the Branch Customer Marketing Manager, Demand Planner, Category Trade Marketing Managers and Channel activation managers across all channelsHead the customer marketing mandate for a large-scale FMCG organization|Lead the agenda across multiple channels and product categories1. Strong FMCG experience for more than 10 years2. More than 5 years of experience in General Trade3. Relevant experience in Customer Marketing of more than 3 years4. MBA Tier 1 Institute - Batch of 2009 to 2011 only5. Relocate to AhmedabadWith a legacy of more than 3 decades, the organisation is a leading consumer goods player with a top line of over 2000 cr. With some of the most iconic brands in the industry, the company is poised to achieve high growth objectives in the next two yearNA

Michael Page