Job Description

Title: Head - Corporate MarketingDate: May 21, 2024Location: Sun House - Corporate OfficeCompany: Sun Pharma Laboratories LtdPosition: Corporate Marketing & Branding HeadThe individual would be responsible for setting up corporate marketing function for Sun Pharma & plan related activities/campaigns to strengthen corporate brand equity not just in India but globally. This is a leadership position thatll involve development of strategic communication plan & ensure implementation through a team. He/she will be reporting directly to the CEO, India Business. This role will not be an individual contributor role.Critical outcomes of this role:Strategic Insight Development

• Liaise with market research agencies to discover consumer insights for corporate communication

• Conduct regular assessment of stakeholder experience across various touchpoints

• Translate corporate philosophy & strategic direction into communicable plans

Corporate Campaign Design & Deployment

• Develop core communication ideas/concepts for ATL

• Manage communication agencies for content creation & digital marketing

• Develop annual brand plan & ensure media planning

Corporate Digital Assets

• Custodian of corporate websites & social media handles

• Design & develop digital activations with corporate messaging

Corporate Activations

• Identify opportunities for corporate branding within existing activations

• Develop new brand properties that help strengthen Sun Pharmas corporate brand imagery

• Ensure cross-functional integration for adoption of corporate branding guidelines across the organization

Corporate Brand Assets

• Owner of corporate brand logo; develop brand guidelines

• Ensure compliance of corporate brand guidelines in all marketing & packaging material

Background:

• Minimum 18 years of professional experience in building & scaling up corporate brands

• Strong PR experience in a leadership role will be preferred

• Proven track record in managing large brands

• Played an active role in formulating corporate communications strategy

• Educational Qualification: MBA (Premier B-Schools)

This job has been sourced from an external job board.
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