Job Description

Position: Corporate Marketing & Branding HeadThe individual would be responsible for setting up corporate marketing function for Sun Pharma & plan related activities/campaigns to strengthen corporate brand equity not just in India but globally. This is a leadership position that\'ll involve development of strategic communication plan & ensure implementation through a team. He/she will be reporting directly to the CEO, India Business. This role will not be an individual contributor role.Critical outcomes of this role:Strategic Insight Development * Liaise with market research agencies to discover consumer insights for corporate communication

• Conduct regular assessment of stakeholder experience across various touchpoints
• Translate corporate philosophy & strategic direction into communicable plans

Corporate Campaign Design & Deployment * Develop core communication ideas/concepts for ATL

• Manage communication agencies for content creation & digital marketing
• Develop annual brand plan & ensure media planning

Corporate Digital Assets * Custodian of corporate websites & social media handles

• Design & develop digital activations with corporate messaging

Corporate Activations * Identify opportunities for corporate branding within existing activations

• Develop new brand properties that help strengthen Sun Pharma\'s corporate brand imagery
• Ensure cross-functional integration for adoption of corporate branding guidelines across the organization

Corporate Brand Assets * Owner of corporate brand logo; develop brand guidelines

• Ensure compliance of corporate brand guidelines in all marketing & packaging material

Background: * Minimum 18 years of professional experience in building & scaling up corporate brands

• Strong PR experience in a leadership role will be preferred
• Proven track record in managing large brands
• Played an active role in formulating corporate communications strategy
• Educational Qualification: MBA (Premier B-Schools)

Sun Pharmaceutical Industries