Job Description

Alfa Laval in India is looking for a Head of Cluster Marketing - India.At Alfa Laval, we always go that extra mile to overcome the toughest challenges. Our driving force is to accelerate success for our customers, people, and planet. You can only achieve that by having dedicated people with a curious mind. Curiosity is the spark behind great ideas. And great ideas drive progress.As a member of our team, you thrive in a truly diverse and inclusive workplace based on care and empowerment. You are here to make a difference. Constantly building bridges to the future with sustainable solutions that have an impact on our planets most urgent problems. Making the world a better place. Every day.Alfa Laval has been present in India since 1937. It is part of the Alfa Laval Group headquartered out of Lund, Sweden, and sits within the India, Middle East, and Africa cluster. The India Corporate Office is in Pune, Maharashtra.The factories located in Maharashtra manufactures and supplies key components and systems in Separation, Heat Transfer, and Flow technology. It is also a hub for Centrifugal Separators, Decanters, and Flow equipment delivered to the global markets from here.The company's products and solutions are omnipresent in over 25 multiple Indian industries including food processing, dairy, edible oil processing, sugar production, pharmaceutical & biotechnology, brewery, distillery, starch, pulp and paper, oil & gas, marine and energy. Alfa Laval caters to many national and international clients based across India and neighboring countries like Sri Lanka, Nepal, and Bangladesh.We are now looking for a for an Inspirational leader to spearheading Marketing function in India, partnering closely with the business leaders and managers.You will be a member of Alfa Laval India Management team, directly reporting to Managing Director of Alfa Laval India, as well as the key representative for your region in the Global Marketing team.Moreover, you will be responsible for leading, developing and securing a high performing team (more than 4 people) in line with the Alfa Laval culture.The Head of Cluster Marketing will be responsible for formulating and implementing marketing strategies at the cluster level, encompassing all end-users. This pivotal role involves driving both global and local initiatives, coordinating programs, promotions, and support through active engagement with Sales and BU teams. Strategic insights will be derived from valuable interactions with customers, account managers, product management, technical staff, and a combination of secondary and primary research.Based in Pune, you will be the key driver to ensure a superior customer experience for all our customers throughout India. The Head of Cluster Marketing will develop local strategies, support the execution of business plans, oversee go-to-market strategies, digital marketing initiatives, and enhance customer experiences across various industries. The marketing team collectively works towards providing data insights and strategic recommendations to internal stakeholders, driving brand value, fostering new business growth, and delivering superior customer experiences.Additionally, the role includes leadership responsibilities, guiding a team of marketing professionals. Reporting directly to the Managing Director and be part of the Global Marketing leadership team, the Head of Cluster Marketing will play a crucial role in shaping the future of our marketing endeavors.Key Responsibilities:Commercial Excellence:

• Focus on establishing, managing change, and strengthening commercial processes.
• Owner of Customer Experience Program across various touchpoints and processes.
• Owner for Customer Digital Journey.

Strategic Marketing Planning & Insights:

• Collaborate closely with the business to comprehend the market and competitive landscape.
• Creating Business and Market plans.
• Conduct market and business analytics and assessments.

Content and Communications:

• External Communications: Develop, deploy, and measure campaigns, CSR initiatives, PR, and media relations.
• Internal Communications: Assist in creating internal communications and disseminating the Employee Value Proposition (EVP).

Digital Marketing

• Develop, deploy, and measure campaigns for digital media.
• Enhance digital presence directly and indirectly through partners.
• Assist in nurturing prospects to potential customers.

To contribute effectively to our business, you will require these essential skills

• Master's degree with 10-15 years of experience in the relevant field
• Proven track record of success in a leadership position.
• Commitment to excellence.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.

Location: Pune"We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status."

Alfa Laval