A premier organization with a great legacy and goodwill - dealing in Gems and Diamonds
Position Summary Responsible for Brand management and Brand building activities, developing marketing and brand positioning strategies for the organization through online and in-store
To conceptualize and implement marketing strategy for both offline and online marketing and prepare annual marketing plan in line with business objectives
Designing and managing marketing budget
Sourcing and managing agencies where appropriate for key marketing functions PR, advertising, media, social, digital etc.,
Building brand awareness and generating innovative ideas to promote the brand/product
Creating content strategies based on the business objectives, category focus and consumer segments through all channels (online/offline/social)
Planning and ensure execution of communications and media actions offline, online and social media
Designing and planning effective marketing promotional campaigns in line with the plan across channels (digital, press etc.) & determining and implementing metrics to measure campaign effectiveness
Building a high performing marketing team and ensuring effective coordination with Retail and corporate functions
Keeping updated on market trends & analyzing consumer insights as well as competitor strategies.
Conduct market analysis to identify challenges and opportunities for growth
Marketing automation to improve operational efficiencies and grow the bottom line.
To coordinate in creating artworks for logos, brochures, catalogues, booklets, magazine, face book page, promotions and company website.
Provide clear creative briefs to internal teams or external agencies, for content creation (photoshoot) / advertising, outlining the objectives, target audience, and distribution of materials across traditional and digital media.
Review and get the final creative assets from the external agencies, ensuring they resonate with the brand's identity & message both for offline and online and obtain approval from management.
Drive brand creatives across offline, digital and social media platforms.
Ideal Candidate: -
MBA - Marketing with 15 + years in Brand Management, Brand Building activities, Brand Positioning (Only lady candidates need to apply)
Experienced in developing Marketing Strategies for both online and offline Marketing.
Experience with life style products mandatory.
Experience in developing and monitoring Marketing Budgets mandatory
Experience in dealing and managing creative agencies mandatory. Experience dealing with leading creative agencies required
Should have excellent communication skills in English and local language.
Experience in dealing in planning and designing of promotional campaigns.
Experience in valuation of campaign effectiveness - metrics
Experience in conducting market analysis, trends
Experience in retail marketing senior role, in designing and implementing successful marketing campaigns, in brand marketing, PR, content management, digital marketing and performance marketing.
Experience in CRM software and digital marketing tools and techniques