Job Description

Company Overview:

Hansa Cequity founded in 2007 helps companies build customer relationships using technology through exclusive marketing and analytic stands. It is one of the leading data driven, connected CX services provider in India. We provide integrated solutions in Marketing, Data Analytics, MarTech, Campaign management, Digital and Contact centre to enable its clients to acquire customers intelligently, retain and manage them profitably.

With a data driven marketing approach and strategy we help companies leverage the power of technology through propriety and best in class marketing automation and analytics platforms. We work with deep skilled people across platforms Adobe, Salesforce, Oracle, etc. Our key objective is to drive measurable business growth for clients.

Location: Kohinoor City, Kurla West, Mumbai.

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As a Marketing Expert - CRM at Hansa Cequity, you will be at the forefront of enhancing = customer relationships for our BFSI clients. Leveraging your CRM knowledge and experience, you will develop and execute strategies that drive customer engagement and loyalty.

Key Responsibilities:

1. CRM Strategy Development: Collaborate with clients to develop and implement effective CRM strategies tailored to their business objectives within the BFSI sector.

2. CRM Tool Management: Utilize CRM tools and platforms to segment customer data, design targeted marketing campaigns, and track customer interactions for measurable results.

3. Data Analysis: Analyze customer data to identify insights, trends, and opportunities for personalized marketing initiatives, product recommendations, and process improvements.

4. Client Engagement: Foster strong relationships with BFSI clients, serving as the primary point of contact for CRM-related discussions and ensuring client satisfaction.

5. Campaign Execution: Plan, execute, and oversee marketing campaigns across multiple channels, including email, SMS, social media, and more, aligning them with CRM objectives.

6. Performance Measurement: Define and monitor key performance indicators (KPIs) to evaluate the success of CRM initiatives and provide regular reports to clients and internal stakeholders.

7. Industry Expertise: Stay updated on BFSI industry trends, regulatory changes, and competitive landscapes to continuously refine CRM strategies.

8. Cross-functional Collaboration: Work closely with cross-functional teams, including Sales, Product Development, and Data Analytics, to ensure seamless customer experiences.

Qualifications:

- Bachelor\'s degree in Marketing, Business, or a related field. An MBA is a plus.

- 7 plus years of hands-on experience in CRM marketing, with a strong preference for candidates with BFSI industry knowledge.

- Proficiency in CRM tools and platforms, such as Adobe,Salesforce, HubSpot, or similar software.

- Strong analytical skills, enabling data-driven decision-making and campaign optimization.

- Exceptional communication and interpersonal skills, enabling effective client interactions and teamwork.

- Results-oriented mindset with a focus on achieving CRM goals and exceeding client expectations.

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