Job Description

About PayU PayU, a leading payment and Fintech company in 50+ high-growth markets throughout Asia, Central and Eastern Europe, Latin America, the Middle East and Africa, part ofProsusgroup, one of the largest technology investors in the world is redefining the way people buy and sell online for our + merchants and millions of consumers. As a leading online payment service provider, we deploy more than 400 payment methods and PCI-certified platforms to process approximately 6 million payments every single day. About the Role: About the team: The startups team at PayU is working with a vision to help each startup start easily and grow fast. We are building a set of products and services to help each startup in India and to capture 50% of the startups market share within 3 years. This can only happen if we are present wherever startups start from. Requirements 4+ years of experience in digital marketing and growth with reputed product-specific organizations in fintech, technology, or software. Preferred from a B2C background or someone who has experience in scaling B2B for SMBs. Experience with digital platforms - Google Ads, Facebook Ads, and digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. Extremely high degree of ownership for the business. Hands-on experience in working on CRMs like ClevertTap, Moengage, Webengage, or Salesforce Marketing Cloud and marketing tools such as Google Analytics, Ahref/Semrush, Data Studio, Adwords Immense resolve to achieve ambitious targets. Must be data-driven with strong problem-solving and analytical skills. Good command of writing email, SMS, and campaign landing page copies. Highly creative with strong analytical skills and data-driven thinking. Should have good project management skills, work on multiple projects, and with various stakeholders for timely deliveries. Responsibilities Lead all digital and offline marketing initiatives to scale up distribution amongst startups and SMEs. Drive new merchant acquisition, retention, and cross-sell. Own marketing campaigns and communications for the overall base. Generate customer insights through analytics, surveys, etc. to identify customer pain points and work with cross-functional teams to consistently improveNPS. Drive marketing activities to define cohorts, develop and execute end-to-end customer lifecycle journeys from onboarding, cross sell, engagement to reactivation. Manage marketing automation/CRM platform and channels like SMS, WhatsApp, Email, Push and Dashboard nudges. Drive lead gen through account-based marketing campaigns, evaluate emerging technology, and brainstorm new creative ideas for growth strategies. Coordinate with copywriters and designers to implement and execute new projects. Create comprehensive dashboards and reports to give a 360-degree view of all marketing channels and campaign performance to required stakeholders. About us: At PayU, we are a global fintech investor and our vision is to build a world without financial borders where everyone can prosper. We give people in high-growth markets the financial services and products they need to thrive. Our expertise in 18 high-growth markets enables us to extend the reach of financial services. This drives everything we do, from investing in technology entrepreneurs, to offering credit to underserved individuals, to helping merchants buy, sell and operate online. Being part ofProsus, one of the largest technology investors in the world, gives us the presence and expertise to make a real impact. Find out more Our CommitmentToBuilding A DiverseAndInclusive Workforce As a global and multi-cultural organization with varied ethnicities thriving across locations, we realize that our responsibility towards fulfilling the D&I commitment is huge. Therefore, we continuously strive to create a diverse, inclusive and safe environment, for all of our people, communities and customers. Our leaders are committed to create an inclusive work culture which enables transparency, flexibility and unbiased attention to each and everyPayUneerso they can succeed, irrespective of gender, color or personal faith. An environment where every person feels they belong, that they are listened to, and where they are empowered to speak up. At PayU we have zero tolerance towards any form of prejudice whether a specific race, ethnicity, or of persons with disabilities or the LGBTQ communities.

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