Job Description

About the Company -NovaBenefits is on a mission to provide the best in class health and wellness benefits for employees in India. We envision that a vast majority of the county's population will get better access to high-quality healthcare through their employers. We are a tech-first company and believe that technology can make this vision a reality by offering a 10x better experience and fixing the broken processes for all stakeholders - Employees, Employers, HR admins, Insurers, and Healthcare providers.Nova Benefits has been co-founded by (IIT Delhi - Comp Sci, Samsung Korea) and (IIT Bombay, BCG, Accel, Y-Combinator). We are backed by the top venture funds in the country - BVP, SIG, Better Capital, Titan Capital, and Multiply Ventures.About the Role:We are looking for an innovative and data-driven Growth Product Marketing Manager to drive user adoption, retention, and engagement across our product suite. In this cross-functional role, you will work closely with Product, Sales & Design teams to strategize and execute initiatives that bridge product functionality with user needs. You'll play a pivotal role in accelerating Nova Benefits' growth by creating tailored marketing campaigns and ensuring seamless product adoption.Roles & Responsibilities:In this role, you will execute and improve upon,

• Define and execute growth marketing strategies to drive user acquisition, retention, and upsell opportunities.
• Develop compelling product narratives that clearly articulate the value proposition of our solutions to various customer segments.
• Plan and execute go-to-market campaigns for new feature launches and updates.
• Run experiments to optimize key metrics such as conversion rates and user activation.
• Conduct user research, surveys, and interviews to gather insights into customer pain points and product feedback. Analyze data to inform marketing strategies and refine product positioning.
• Collaborate with design and content teams to create engaging assets such as videos, blogs, case studies, email sequences, and in-product messaging. Ensure all content aligns with Nova Benefits' tone and brand voice.
• Work closely with engineering and rest of product teams to ensure user feedback informs product development.
• Track and report the performance of marketing initiatives using relevant tools

Requirements:

• 2-4 years of experience in growth marketing, product marketing, or a related field (preferably in SaaS or B2B industries).
• Proven track record of driving growth metrics (e.g., acquisition, activation, and retention) through marketing campaigns.
• Strong analytical skills with experience using data to drive decision-making.
• Exceptional storytelling and communication skills, with the ability to translate technical features into customer benefits.
• Experience with marketing and analytics tools (e.g., Metabase, Mailmodo, Posthog, Zoho CRM).
• Hands-on experience in user research and A/B testing.
• A team player with excellent project management skills and attention to detail.

Bonus Points for:

• Experience in the Insurtech or Fintech space.
• Worked on projects that monetized existing user base through engagement campaigns.
• Familiarity with account based marketing and cold email/omni channel campaigns.

Nova Benefits is an equal-employment opportunity space that consciously hires people from diverse backgrounds. We thrive in the crux of psychological safety at the workspace and are committed to sustaining an inclusive, healthy and happy environment at work. We strongly encourage you to apply in case you are a cis-woman, a person of non-binary gender and sexual orientation, or represent any marginalized community.Please to access Nova Benefits on Glassdoor

Nova Benefits