Job Description

About TargetBay:
TargetBay is a fast-growing eCommerce marketing automation SaaS company based out of Chennai and Atlanta. Clients use our products to increase their online sales through our personalized email marketing and reviews technologies. We have over 3,000 eCommerce companies using our product Experience: 2 - 4 years Location: Perungudi, Chennai Position Overview:

We are seeking a Growth Marketer who is passionate about leveraging social media and online communities to drive awareness and engagement. This role will focus on utilizing LinkedIn, Reddit, YouTube, and Instagram to amplify our brand presence and attract new users to our SaaS platform. Roles and Responsibilities:

• Develop and implement targeted growth marketing strategies on LinkedIn, Reddit, YouTube, and Instagram to drive user acquisition and engagement.
• Create engaging content tailored to each platform, including posts, videos, and interactive campaigns.
• Foster community engagement on Reddit by participating in discussions, sharing valuable insights, and promoting our products authentically.
• Utilize LinkedIn for lead generation, networking, and thought leadership through regular posting and interaction.
• Produce and optimize video content for YouTube to showcase product features, customer success stories, and industry insights.
• Design eye-catching Instagram campaigns that resonate with our target audience, leveraging stories, reels, and influencer partnerships.
• Analyze performance metrics across all platforms to measure effectiveness, optimize campaigns, and report on key insights.
• Collaborate with the content team to ensure brand consistency and messaging alignment across channels.
• Stay current with social media trends, platform updates, and best practices to continually refine strategies.

Qualifications: • 2 - 4 years of experience in growth marketing, focusing on social media and community engagement.
• Proven experience using LinkedIn, Reddit, YouTube, and Instagram for marketing purposes.
• Strong understanding of content creation and social media analytics tools.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate engaging content ideas.
• Self-motivated, results-oriented, and able to work independently.