Job Description

A growth marketer is responsible for driving customer acquisition, engagement, and retention for a company or product. Their main goal is to increase revenue and customer base by implementing strategic marketing initiatives that help the company achieve sustainable growth.The key responsibilities of a growth marketer include:- Conducting market research to understand customer needs, preferences, and behaviors.- Developing and executing marketing campaigns across various channels, such as social media, email marketing, paid advertising, SEO, and content marketing- Co-own key metrics across the customer journey i.e., user onboarding, user activation, user engagement/ retention and conversion.- Analyzing and interpreting data to identify trends, insights, and opportunities for optimization and growth- Setting and tracking KPIs and metrics to measure campaign effectiveness and ROI- Collaborating with cross-functional teams, such as product, sales, and design, to ensure alignment and synergy across all marketing efforts- Experimenting with new ideas, techniques, and technologies to continuously improve and innovate marketing strategies- Staying up-to-date with industry trends and best practices to remain competitive and relevant in the marketplace- The ideal candidate for a growth marketer role should have a solid understanding of digital marketing, data analysis, and customer psychology. They should be creative, analytical, and results-driven, with excellent communication and collaboration skills.Specific criteria required :- The ideal candidate should come with 4+ years of experience in Growth Marketing and Product Marketing. It would be added advantage if they have worked with a B2C product start-up that has seen scale. - Should have demonstrated success in driving and completing multiple projects simultaneously and setting priorities, in a fast-paced, dynamic environment. - Should have a solid understanding of digital marketing, data analysis, and customer psychology.- They should be creative, analytical, and results-driven, with excellent communication and collaboration skills. (ref:updazz.com)

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