Job Description

:Role/ Job Title: Growth Manager - HPEFunction/ Department: HPEJob Purpose:Responsible for developing and executing marketing strategies to drive engagement and retention for existing customers. They collaborate with cross-functional teams to optimize campaigns and initiatives for maximum impact.Roles & Responsibilities:

• Develop and execute growth marketing strategies to achieve user acquisition and retention goals.
• Manage digital marketing channels.
• Collaborate with cross functional teams to optimize user journeys and experiences.
• Conduct market research and competitor analysis to identify growth opportunities.
• Implement and analyze A/B tests to optimize campaign performance.
• Monitor and report on key performance indicators (KPIs) to track the effectiveness of marketing efforts.
• Identify trends and insights to inform future marketing strategies.
• Stay informed about industry trends and best practices in growth marketing.
• Expert in problem solving skills & Positive attitude.
• Understand the Business Portfolio target & able to plan marketing strategy & plan execution with stakeholders.
• Optimized customer journey (CRO) on digital platform / assisted journey
• Bureau data understanding & utilize the same in digital marketing.
• Basic Assets & Credit Card Product Knowledge
• Expert in sales lead management / lead lifecycle
• Knowledge to handle both existing & new customer marketing strategy.
• Comfortable to work in Agile team with incremental RoI strategy
• Basic knowledge of Data Analytics & Statistics (From marketing perspective)

Education Qualification:Graduation: Bachelor of Technology - B.Tech, Bachelor of Computer Applications - BCA, Bachelor of Engineering - BE, Bachelor of Science - B.ScPost-graduation: Master of Technology - M.Tech, Master of Computer Applications - MCA, Master of Business Administration - MBA, Master of Science - M.ScExperience: 2- 5 years

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