Job Description

As the Growth & Marketing lead, you will be responsible for developing, implementing, and managing our growth
strategies and marketing campaigns. Your goal will be to raise brand awareness, drive customer engagement and
improve user conversion to support our business objectives.SPECIFIC ACCOUNTABILITIES / DELIVERABLES\xef\x82\xb7 Growth Strategy: Plan strategies for growing new stores / existing cities, and lead end-to-end execution & impact
assessment for the same.
\xef\x82\xb7 Assortment planning & Merchandising: Figure out the right assortment for your respective city.
\xef\x82\xb7 Market Research: Stay up-to-date with industry trends and competitor activities, utilising insights to inform growth
strategies.
\xef\x82\xb7 Marketing Strategy: Develop and execute comprehensive marketing strategies that align with the company & goals
and target audience.
\xef\x82\xb7 Campaign Management: Plan and oversee marketing campaigns, including print media, events, sponsorships, and
more. Ensure campaigns are executed efficiently and within budget.
\xef\x82\xb7 Brand Awareness: Enhance brand visibility through creative and impactful offline initiatives, increasing our
presence in the market.
\xef\x82\xb7 P&L Management: Manage and allocate marketing budgets effectively to achieve the highest ROI on offline
marketing efforts.
\xef\x82\xb7 Collaboration: Collaborate with cross-functional teams, including Data, Product and Creative, to ensure
consistency in messaging and branding.
\xef\x82\xb7 Performance Analysis: Track and analyse the effectiveness of growth / marketing campaigns, making data-driven
adjustments for continuous improvement.

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