Job Description

Job RequirementsRole/ Job Title: Growth HackerFunction/ Department: Digital AcquisitionJob Purpose:Drive revenue and expand user base through various digital initiatives, which involves Digital branding, user acquisition, monetization and analysis to fuel sustainable business growthRoles & Responsibilities:

• "Develop and implement comprehensive brand marketing strategies aligned with company objectives and target audience needs
• Oversee the development of Digital Marketing Brand Campaigns
• Manage the digital acquisition branding budget, including forecasting, allocation, and tracking of expenditures
• Analyze market trends, consumer behavior, and competitive landscape to inform brand strategy and positioning
• Coordinate with external agencies and vendors for creative production and campaign execution
• Maintain and update brand assets library
• Contribute to content strategy and oversee content creation for various platforms
• Establish clear team objectives and key performance indicators (KPIs)
• Build and maintain relationships with key stakeholders across the organization
• Brand awareness and recognition metrics (brand recall, brand consideration)
• Marketing campaign performance (ROI, engagement rates, conversion rates)
• Market share growth and brand positioning improvements
• Customer satisfaction and brand sentiment scores
• Brand Search Query growth
• Natural Search Query growth
• Budget management and resource utilization efficiency
• Quality and consistency of brand presence across all channels

Education Qualification:Graduation: Bachelors in engineering / technology / Maths / Commerce / Arts / Science / Biology / Business / Computers / Engineering / ManagementPost-graduation: MBA, PGDM to be included if required.Experience:2 to 5 years of relevant experienceWork ExperienceExperience in digital business growth and digital brand marketing preferably within the banking or financial sectorProficiency in digital marketing, funnel hacking, digital product strategyStrong analytical skills with the ability to interpret data and make data-driven decisionsExcellent leadership, problem solving, project management, communication and collaboration skills

IDFC FIRST Bank