Job Description

Description

Position at GroupM Nexus

Overview of job
Nexus is a part of GroupM, the world\xe2\x80\x99s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager - Non Biddable to join us. In this role, you will be responsible for tactical planning, execution of Non-Biddable media plans for a set of businesses.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

TheGroupM Nexus teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies\xe2\x80\x99 and Agencies\xe2\x80\x99 clients, including the activation and execution of dynamic media campaigns.

The GroupM Nexus Activation Specialist team creates an effective link between Campaign delivery team and GM Activation specialist, GroupM Nexus Buying, GroupM Nexus mPlan, GroupM Nexus Digital AdOps and other GroupM Nexus Activation Specialist Teams. The GroupM Nexus Activation Specialist team ensures that briefs are reviewed with Campaign Delivery team and set expectations. Ensure creation and delivery of integrated media solution for every implementation campaigns. Also ensures that GroupM Nexus Activation specialists meet clients\xe2\x80\x99 expectations by achieving campaign KPI\xe2\x80\x99s timely and through embedding operational excellence.

Reporting of the role:
Reporting to: This role reports to the Director/Manager - Activation Specialist, GroupM Nexus India

3 best things about the job:

You will be groomed and made Multi-channel / integrated plan champion by the most dynamic Manager

You are a part of proven, high performance team with an excellent supporting network with development opportunities within GroupM India

Opportunity to work as Activation Specialist on some of the big categories and top advertisers in the region and extend your learning opportunities
Measures of success:

In 3 months:

• Understanding of GroupM Nexus cross functioning teams, & their roles and responsibilities
• Involve in creation and execution of plans for aligned business and to take care clients\xe2\x80\x99 day to day requirements coming from Activation Specialist Director/Manager
• You will be part of updates/ revisions/ reviews as per aligned frequency with Activation Specialist Manager
• Create integrated media plans across TV, Press, Radio and Digital I/O Buys
• Learn the Digital Reservation Buys planning & execution process

In 6 months:

• Independently able to create integrated media plans across TV, Press, Radio and Digital I/O Buys
• Handle tactical and implementation planning and ensure delivery of KPI as aligned
• Ensure timely reporting of media deliverables and reports

In 12 months:

• Become a Multi-channel / integrated plan champion
• Ensure 100% Reviews are done with Activation Specialist Manager as per aligned SOP
• Achieve 100% GroupM Nexus process compliance adherence across aligned business

Responsibilities of the role:

Following are the responsibilities of the GroupM Nexus Activation Specialists and the varying degree of complexity is subject to individual job level:

• GroupM Nexus Activation Specialist team is accountable for tactical planning and implementation for a set of clients
• GroupM Nexus Activation Specialist team to understands clients\xe2\x80\x99 brand identity, GroupM Agency\xe2\x80\x99s deliverables and campaign KPI\xe2\x80\x99s
• Understand the campaign brief received from Agency Planner / GroupM Nexus Activation Specialist Manager, create multi-channel / integrated activation plan in line with SOP
• Coordination with other stake holders, mainly the GroupM Nexus Buying team for deal closures
• Optimize the activation plan to achieve the objectives/ KPI
• Close the optimized plan with Activation Specialist Manager
• Based on the aligned plan, create schedule keeping in mind the expectation from Scheduling brief received
• Set up campaign platforms for Digital activity (wherever required)
• Coordination with mPlan team for Estimate/ other documentation process for the approved plan; process adoption for plan implementation
• Execute the approved campaign through GroupM Nexus mPlan team: campaign go live
• Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- eavls etc
• Based on campaign performance/ mid eval analysis, Campaign inflight optimization is compulsorily done for every single campaign using the Roll Out Brief
• Follow end to end GroupM Nexus process for Planning, Campaign execution and Campaign management
• Adherence to GroupM Nexus best practices for planning and campaign management
• Maintenance and follow-through of SOPs.

In addition to create, implement and manage integrated campaigns:

• GroupM Nexus Activation Specialist team understand media behaviours and how the target audience interacts with media
• Work collaboratively with GroupM Nexus Buying, GroupM Nexus mPlan, GroupM Nexus Digital AdOps and other GroupM Nexus Activation Specialist Teams (wherever required) to ensure a holistic approach in integrated campaign creation & execution
• Ensure Plan QC around key deliverables of the Campaign
• Ensure understanding and 100% compliance with both GroupM and finance processes, policies and procedures

What you will need:

• 2-3 years of media planning experience; experience in buying will be an added advantage
• Proven and extensive experience in campaign creation, execution and tracking with meticulous process
• Excellent knowledge of negotiations and inflation management
• Industry Software Knowledge & usage \xe2\x80\x93 Yumi, IRS, TGI, MAP. Understanding of digital tools
• Good communication & stakeholder relationship management skills
• Proactiveness to address and escalate when needed, on any issue that compromises the quality and timeliness of deliverable

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance-enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. Teams or geographies do not limit us; our scale and diverse range of clients let us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at
Follow @GroupMAPAC on Twitter
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About India 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there\xe2\x80\x99s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity \xe2\x80\x93 it\xe2\x80\x99s about belonging. We celebrate the fact that everyone is unique and that\xe2\x80\x99s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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