Job Description

Description

Position at GroupM

Overview of the Job:

GroupM is the world\'s largest media investment company and a part of WPP. In fact, we are responsible for one in every three ads you see globally. INCA, a part of Matrix @ GroupM is the influencer and content marketing specialist team, which works across all agencies at GroupM.

We are currently looking for an Influencer Marketing Specialist to join us. In this role, you will be strategizing, planning, buying & executing digital content campaigns for GroupM agencies and clients. You are an organized & self-driven person, who has in-depth knowledge of the influencer marketing industry in India. The role requires you to demonstrate end-to-end campaign experience, including planning, buying & execution expertise. You will use the INCAtech platform to strategize deployment and advise various clients and agency partners on which social media platforms & which creators to use and why. Have established relationships and buying prowess with influencers across creator genres and social media platforms. You are meticulous, organized and have a proactive working attitude in organizing work to launch and implement campaigns successfully.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role: Product Head

3 best things about the job: * Opportunity to work with a vast variety of leading brands - global and local.

• No two days are the same, the variety of the role will keep you engaged and motivated. With a lean and mean team, you will be recognized and credited for entire campaigns - planning to execution.
• An environment wherein knowledge of Print, TV, Radio, Digital and Content would be added to skill set. You will also be in constant touch with partners to have an in-depth understanding of the media environment in terms of demand and supply of products

Measures of success -

In three months:

• Understand the work processes of media vendors, publishers and influencers and aligning them to the client\'s needs, including campaign timelines, KPIs and deliverables.
• Master the INCAtech platform and create plans on it.
• Undertake social media platform analyses & develop creative strategies - to build INCA\'s pitch to clients.
• Work closely with key stakeholders of campaigns - influencers, media agency planners, media vendors and publishers, and the internal finance and billing departments.

In six months:

• Create master decks and advise clients on the ideal content formats and social media platform to deploy campaign-specific content on - with a focus on maximizing outcomes.
• Conduct and lead INCA platform demos - for agencies & clients.
• Master the Short Format Video eco-system and create go-to-market strategies with the ideal social media platform mix.
• Demonstrate buying ability by onboarding creators directly onto the INCA platform at the best costs.
• Actively participate in creator onboarding - to strengthen the influencer roster @ INCAtech.

In 12 months:

• Recommend & use more planning tools proficiently, create effective content strategies and create full campaign proposals for digital content requirements of brands.
• Recommend ideas, approaches and processes that will improve INCA\'s ability, efficiency & profitability.
• Take ownership of the role of a brand guardian, ensuring that strategic and creative requirements of brands are met in digital campaigns.

Responsibilities of the role:

• Campaign strategy: In collaboration with agencies, you will lead pitches and selling to clients, create campaign strategies from a given brief and work with the agencies to get the proposal signed off. Churn out strategy & creative ideas for campaigns and pitch the same to agency and clients.
• Negotiation & Buying: Buy more efficiently and build direct relationships with influencers, with the objective of building strong margins.
• Selling plans and following through till closure and reporting.
• Campaign implementation: Build and develop solid and harmonious relationship with the influencers, agency partners & content teams to launch and complete digital campaigns successfully.

What you will need:

• 10-12 years\' relevant experience at an influencer marketing agency, media agency or creative agency.
• Client/Agency relationships exposure and strong relationship management skills
• Keen attention to detail and good at spotting opportunities
• Passionate - brings a genuine thrill and excitement to the role
• Agile - is able to be nimble in thought and action and overcome obstacles to achieve great things
• Collaborative - works well with others, and can align behind a shared purpose
• Entrepreneurial - is open to new ideas, and will challenge old ones.
• Quick leaner, good presentation skills, and confident
• Go getter attitude and responsible to close all loops.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks.

Around the same time, global and local brands shifted focus to social media, Influencer marketing, e-commerce ventures - resulting in disruption on an unimaginable scale. The influencer marketing industry in India was estimated to be a 900 crore industry in 2021 & is predicted to grow at a 25% CAGR to 2200 crore by 2025.

More about GroupM

At GroupM India, there\'s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it\'s about belonging. We celebrate the fact that everyone is unique and that\'s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

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