The Group Product Manager is responsible for the development, collaboration, implementation, and accountability of HCP marketing strategy and operational plans that optimize profitability, market share, and revenue growth for the brand portfolio in the short and long term. This role requires leadership and the ability to lead various assignments to help the business unit achieve its overall goals. The Product Manager works closely with cross-functional teams and leverages market intelligence to drive marketing strategy implementation and ensure effective execution.
Areas of Responsibility
Developing business plans/ market strategies for the products within the assigned portfolio.
Making Brand plan, Brand strategy & competitor analysis of the brands.
Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy.
Ensuring marketing strategy implementation through sales force connect
Market intelligence through primary research and customer connect
Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both.
To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process.
Job Scope
Internal Interactions (within the organization)
Across Functions and Hierarchy
External Interactions (outside the organization)
Customers, Vendors, Agencies, Societies/Associations, and other stakeholders important for marketing in the country
Job Requirements
Educational Qualification
BSc/B Pharma, MBA (Marketing)
Specific Certification
Advanced Excel Skills \xe2\x80\x93 Preferred
Skills
Marketing and Selling Skills, Strategic thinking and problem-solving, good communication skills
Language
Fluency in Reading and writing: English
Experience
8-10Yrs of Experience in Brand Management
Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).
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