Name:

Job Grade:

G9B


Job Title:

Group Product Manager

Function:

Marketing


Location:

Mumbai



Job Summary


The Group Product Manager is responsible for the development, collaboration, implementation, and accountability of HCP marketing strategy and operational plans that optimize profitability, market share, and revenue growth for the brand portfolio in the short and long term. This role requires leadership and the ability to lead various assignments to help the business unit achieve its overall goals. The Product Manager works closely with cross-functional teams and leverages market intelligence to drive marketing strategy implementation and ensure effective execution.


Areas of Responsibility

• Developing business plans/ market strategies for the products within the assigned portfolio.
• Making Brand plan, Brand strategy & competitor analysis of the brands.
• Planning & timely delivery of promotional inputs.
• Conducting meetings, Product launches, organizing CMEs
• Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy.
• Ensuring marketing strategy implementation through sales force connect
• Market intelligence through primary research and customer connect
• Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both.
• To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process.

Job Scope


Internal Interactions (within the organization)

Across Functions and Hierarchy


External Interactions (outside the organization)

Customers, Vendors, Agencies, Societies/Associations, and other stakeholders important for marketing in the country



Job Requirements


Educational Qualification

BSc/B Pharma, MBA (Marketing)


Specific Certification

Advanced Excel Skills - Preferred


Skills

Marketing and Selling Skills, Strategic thinking and problem-solving, good communication skills


Language

Fluency in Reading and writing: English


Experience

8-10Yrs of Experience in Brand Management



Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).