JOB DESCRIPTION:
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES (In terms of weightages):
Achieve brand MS% , Sales and Division Margins to build enduring and profitable brands for
Abbott
Responsible for building portfolio by identifying, launching and managing brands in identified therapeutic segments
Shape therapy area with an ability to manage the brands through its life cycle. Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management
Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area
Formulation and execution of customer centric and insight driven marketing strategy:
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