Company Description: We are a leading global provider of engineering services
:
We are in search of a dynamic, self-motivated individual with a strong business acumen to join our team as a Marketing Manager. This role will be instrumental in crafting and executing a comprehensive, integrated marketing strategy aligned with our business objectives. It offers significant visibility and provides an opportunity to elevate brand awareness, enhance stakeholder engagement, and establish thought leadership.
Primary Responsibilities:
Shape marketing strategy and plans through insightful market analysis and competitor evaluations.
Develop compelling digital content across various platforms including websites, Account-Based Experience, social media, Points of View, video scripts, and internal communications.
Employ analytical thinking and research prowess to gather market insights, competitive intelligence, and customer trends, facilitating informed decision-making by senior leadership.
Showcase expertise in product packaging, campaign management, marketing execution, creativity, and effective engagement with sales and delivery leadership.
Execute hybrid events aligned with marketing and business strategies.
Foster collaborative relationships with diverse stakeholders.
Craft engaging presentations and promotional materials.
Demonstrate proficiency in reporting and interpreting data.
Ideal Candidate Profile:
Proficiency in crafting captivating narratives and creating content that resonates with audiences.
Demonstrated ability to conceive and execute multi-touch marketing campaigns, collaborating seamlessly with various stakeholders.
Comprehensive understanding of marketing domains including branding, communications, events, analyst relations, public relations & media, customer-focused workshops, and social media.
Sound knowledge of the latest technological trends in the engineering and R&D sectors, with expertise in utilizing marketing automation tools such as Pardot.
Experience in crafting compelling content, transforming technical inputs into persuasive value propositions and thought leadership materials.
Familiarity with leveraging platforms like LinkedIn, search engines, and programmatic advertising for digital marketing.
A collaborative team player, skilled at working effectively with diverse teams.
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