Job Description

Position Title: Marketing ManagerEducational Qualification: BE / B.Tech & MBACompany Description: We are a leading global provider of engineering services:We are in search of a dynamic, self-motivated individual with a strong business acumen to join our team as a Marketing Manager. This role will be instrumental in crafting and executing a comprehensive, integrated marketing strategy aligned with our business objectives. It offers significant visibility and provides an opportunity to elevate brand awareness, enhance stakeholder engagement, and establish thought leadership.Primary Responsibilities:

• Shape marketing strategy and plans through insightful market analysis and competitor evaluations.
• Develop compelling digital content across various platforms including websites, Account-Based Experience, social media, Points of View, video scripts, and internal communications.
• Employ analytical thinking and research prowess to gather market insights, competitive intelligence, and customer trends, facilitating informed decision-making by senior leadership.
• Showcase expertise in product packaging, campaign management, marketing execution, creativity, and effective engagement with sales and delivery leadership.
• Execute hybrid events aligned with marketing and business strategies.
• Foster collaborative relationships with diverse stakeholders.
• Craft engaging presentations and promotional materials.
• Demonstrate proficiency in reporting and interpreting data.

• Proficiency in crafting captivating narratives and creating content that resonates with audiences.
• Demonstrated ability to conceive and execute multi-touch marketing campaigns, collaborating seamlessly with various stakeholders.
• Comprehensive understanding of marketing domains including branding, communications, events, analyst relations, public relations & media, customer-focused workshops, and social media.
• Sound knowledge of the latest technological trends in the engineering and R&D sectors, with expertise in utilizing marketing automation tools such as Pardot.
• Experience in crafting compelling content, transforming technical inputs into persuasive value propositions and thought leadership materials.
• Familiarity with leveraging platforms like LinkedIn, search engines, and programmatic advertising for digital marketing.
• A collaborative team player, skilled at working effectively with diverse teams.

Saaki Argus & Averil Consulting