As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.Duties :\xc2\xa0- Proven years of marketing automation experience- Exposure to Marketo automation tool (Preferably Marketo, Good to have experience in other tools like Pardot, Eloqua, Hubspot & SFMC) or any leading email SaaS platform.- Proficiency in conceptualization, templatization, execution and performance reporting of marketing campaigns- Should have hands-on experience in managing targeted email campaigns/email nurture programs, social media- Should have experience in database management and segmentation. Proficiency in Excel, PowerPoint, and SQL will be an add-on- Exposure to HTML, JavaScript, and Cascading Style Sheets (CSS) will be preferred.- Front-end development skills, such as AJAX, Flash Script, and other JavaScript-based frameworks will be an add\'on- Proficiency in CRM integrations, such as Salesforce.com or Microsoft Dynamics- Excellent oral and written communication skills (ref:updazz.com)
updazz .com
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