Job Description

• Strategy Development : Develop and implement social media strategies to achieve organizational goals such as brand awareness, engagement, lead generation, or customer retention. This involves understanding the target audience, market trends, and competitor activities.
• Content Creation : Create high-quality, engaging content for various social media platforms (such as Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) that aligns with the brand voice and resonates with the target audience. This includes writing posts, designing graphics, and producing videos.
• Community Management : Monitor and actively engage with the audience on social media channels. Respond to comments, messages, and mentions promptly and professionally. Foster positive relationships with followers and manage online reputation.
• Campaign Management : Plan and execute social media campaigns, including advertising campaigns if applicable. Monitor campaign performance, analyze results, and optimize strategies based on data and insights to maximize ROI.
• Social Media Advertising : Create and manage paid social media advertising campaigns across platforms. Set budgets, target audiences, and optimize ads to achieve campaign objectives such as lead generation or conversions.
• Analytics and Reporting : Track social media metrics (e.g., reach, engagement, conversions) using analytical tools. Provide regular reports and insights to stakeholders, demonstrating the effectiveness of social media efforts and making data-driven recommendations for improvement.
• Stay Updated : Stay informed about the latest trends, technologies, and best practices in social media and digital marketing. Continuously research and experiment with new tools and strategies to enhance social media presence and performance.
• Collaboration : Work closely with marketing, communications, and other departments to align social media strategies with overall marketing initiatives and business objectives. Collaborate with influencers or brand ambassadors when relevant.
• Crisis Management : Monitor social media channels for potential issues or crises. Develop and implement crisis management procedures to address negative feedback or situations promptly and effectively.
• Brand Advocacy : Cultivate brand advocates and ambassadors among followers and influencers. Encourage user-generated content and testimonials that showcase positive experiences with the brand.
• Legal Compliance : Ensure social media activities comply with legal guidelines and regulations, such as copyright laws, data protection regulations (e.g., GDPR), and platform-specific policies.
• Educational Outreach : Educate internal teams and stakeholders about social media best practices, guidelines, and the importance of social media in achieving business goals.

Job Type: Full-time

Pay: ?15,000.00 - ?30,000.00 per month

Benefits:

• Leave encashment
• Provident Fund

Schedule:

• Day shift
• Fixed shift

Supplemental pay types:

• Performance bonus

Experience:

• total work: 2 years (Required)

Work Location: In person