A Graphic Designer in a decor brand plays a crucial role in shaping the brand's visual identity and communicating its aesthetic to the target audience. Here are the key responsibilities:
Brand Identity and Visual Language
• Developing and maintaining the brand's visual identity, including logo, color palette, typography, and imagery.
• Creating style guides and ensuring consistency across all marketing materials.
• Developing visual concepts for product packaging and labeling.
Product Visuals
• Creating high-quality product images for online and offline platforms.
• Designing product catalogs, brochures, and lookbooks.
• Developing visual assets for social media marketing.
• Creating visual content for product demonstrations and tutorials.
Marketing and Promotional Materials
• Designing marketing collaterals such as flyers, posters, banners, and signage.
• Developing visual concepts for advertising campaigns.
• Creating graphics for email marketing and digital campaigns.
• Designing promotional materials for trade shows and exhibitions.
Digital Design
• Designing website and landing pages.
• Creating graphics for online stores and e-commerce platforms.
• Developing social media graphics and visuals.
• Creating digital advertisements and banners.
Collaboration and Communication
• Collaborating with marketing, sales, and product development teams.
• Understanding and interpreting design briefs and client requirements.
• Presenting design concepts and rationale to stakeholders.
• Providing design feedback and recommendations.
Staying Updated
• Keeping up-to-date with design trends and industry best practices.
• Exploring new design tools and software.
• Attending design conferences and workshops.
Specific Responsibilities May Vary Depending on the Brand
The specific responsibilities of a graphic designer in a decor brand can vary depending on the size of the company, its target market, and the range of products offered. For example, a high-end luxury decor brand may require a focus on creating sophisticated and elegant visuals, while a more affordable brand may prioritize creating eye-catching and accessible designs.
Key Skills for a Graphic Designer in Decor
• Strong visual communication skills
• Proficiency in design software (Adobe Creative Suite, etc.)
• Understanding of color theory and typography
• Ability to meet deadlines and work under pressure
• Strong attention to detail
• Creativity and innovation
Job Types: Full-time, Permanent, Fresher
Pay: ?8,086.00 - ?18,000.00 per month
Benefits:
• Paid sick time
Schedule:
• Day shift
Supplemental Pay:
• Performance bonus
• Yearly bonus
Education:
• Bachelor's (Preferred)
Experience:
• Design: 1 year (Preferred)
• Graphic design: 2 years (Required)
• Team management: 1 year (Required)
Work Location: In person
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