Job Description

1. Technical Skills

• Proficiency in Design Tools : Expert use of tools like Adobe Creative Suite (Photoshop, Illustrator, After Effects), Canva, and Figma to create polished social media graphics.
• Video Editing & Animation : Knowledge of tools like Premiere Pro or After Effects to create animated posts, video snippets, and reels for platforms like Instagram, Facebook, and LinkedIn.
• Social Media Formats : Understanding the specifications, dimensions, and formats for different social media platforms (e.g., square, vertical, and horizontal formats).
• Responsive Design : Ensuring that designs are optimized for viewing on both desktop and mobile devices.

2. Creativity and Visual Storytelling

• Content Ideation : Ability to come up with fresh, creative concepts that align with the brand and engage the audience.
• Visual Storytelling : Using design elements like typography, icons, images, and animations to tell a story effectively and drive engagement.
• Brand Consistency : Ensuring that all social media posts reflect the company's brand identity (color schemes, fonts, and tone) while being adaptable to different campaigns and platforms.

3. Marketing & Social Media Knowledge

• Understanding of Social Media Trends : Keeping up with the latest trends, hashtags, challenges, and formats on platforms like Instagram, Twitter, TikTok, and LinkedIn.
• SEO & Engagement Optimization : Knowledge of designing for optimal engagement--using visuals to drive clicks, shares, and likes. Incorporating text that supports SEO.
• Call to Action (CTA) Design : Crafting clear and engaging CTAs (like "Download Now," "Learn More," or "Sign Up") that are visually compelling.

4. Communication and Collaboration

• Working with Social Media Managers/Marketers : Collaborating closely with the social media or marketing team to align designs with campaign goals and messaging.
• Understanding Audience : Designing content that resonates with the target audience, including professionals on LinkedIn or a broader, younger audience on Instagram and TikTok.
• Campaign Alignment : Ensuring the graphics fit into broader social media campaigns, including product launches, announcements, and seasonal promotions.

5. Time Management & Adaptability

• Quick Turnaround : Being able to quickly create, iterate, and adapt designs based on rapid changes in social media campaigns or trending topics.
• Multiple Platforms : Ability to design for different platforms simultaneously and adapt content to different sizes and styles (Instagram Stories vs. Facebook ads).

6. Experience with Analytics & Performance Tracking

• A/B Testing : Designing multiple variations of a post to test which resonates best with the audience.
• Analyzing Post Performance : Collaborating with marketers to understand how designs are performing (e.g., click-through rates, likes, shares) and iterating based on insights.

7. Knowledge of Paid Ads Design

• Designing for Paid Social : Creating effective designs for sponsored posts, banners, and ads on social media platforms, with a focus on performance and conversion rates.

8. Portfolio and Experience

• Portfolio with Social Media Focus : A portfolio that showcases social media campaigns, viral posts, or any digital marketing assets created for social media.
• Experience in IT or Tech-Specific Social Media : Understanding how to visually communicate complex technical ideas in a simple, engaging way for social media audiences.

Job Type: Full-time

Pay: ?5,000.00 - ?20,000.00 per month

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• CSS: 1 year (Required)
• total work: 1 year (Required)
• Design: 1 year (Required)

Work Location: In person

Expected Start Date: 12/10/2024