Job Description

Job PurposeWe are seeking a creative and strategic member in our organisation to lead our branding & communication division. This role requires a professional with a unique blend of design expertise, content creation skills, and strategic thinking. The ideal candidate will excel in using design tools while drafting and editing content to ensure impactful communication.Key Responsibilities:

• Design and Visual Communication:

• Create visually engaging marketing materials, including brochures, digital ads, infographics, packaging, and social media creatives, using the Adobe design software (CorelDRAW is not utilised).
• Develop brand guidelines and ensure consistency across all visual touchpoints.
• Conceptualise and execute innovative designs that resonate with the veterinary healthcare sectors target audience by keeping Hesters brand identity intact.

• Content Creation and Editing:

• Draft, edit, and proofread content for marketing campaigns, product descriptions, press releases, and internal communications.
• Collaborate with technical teams to translate complex information into simple, relatable messaging for diverse audiences.
• Develop creative and engaging content strategies to elevate brand storytelling.

• Branding Strategy and Implementation:

• Define and maintain the brand voice, tone, and personality.
• Design and execute branding campaigns to strengthen market presence and promote the company's values.
• Oversee the design and messaging for events, exhibitions, and external communications.

• Digital Marketing Integration:

• Collaborate with the marketing team to develop creative collaterals for online campaigns, including social media and website visuals.
• Monitor and optimise campaign performance through visual and content improvements.

• Cross-Functional Collaboration:

• Work closely with the sales and product teams to align branding and communication strategies with business goals.
• Guide junior designer(s) or freelancers to get the work executed.

• Exceptional design and creative thinking abilities.
• Outstanding content writing and editing skills.
• Strategic mindset with attention to detail.
• Strong organisational skills and ability to manage multiple projects simultaneously.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Strong knowledge of content management and editing tools.
• Familiarity with video editing software is a plus.

• Bachelors or Masters degree in Graphic Design, Communication, Marketing, or a related field.
• 7+ years of experience in branding and communication, preferably in human or veterinary healthcare.

• Passion for branding and design, with a keen eye for aesthetics.
• Ability to work independently and take initiative.
• Excellent communication and interpersonal skills.

Ciel HR