Job Description

Roles and Responsibilities

1. Campaign Planning and Strategy

• Develop PPC strategies tailored to business objectives, such as lead generation, e-commerce sales, or brand awareness.
• Conduct competitor and market analysis to identify opportunities.
• Align campaigns with broader marketing objectives and KPIs.

2. Keyword Research and Management

• Identify high-performing keywords using tools like Google Keyword Planner, Ahrefs, or SEMrush.
• Build a list of relevant keywords and exclude irrelevant ones through negative keyword lists.
• Monitor and update keywords to stay relevant with user search trends.

3. Ad Creation and Optimization

• Craft compelling ad copy with strong CTAs to attract clicks and conversions.
• Create visually engaging display ads and videos for Google's Display and YouTube networks.
• Perform A/B testing on ad creatives to find the best-performing versions.

4. Campaign Setup and Execution

• Set up campaigns across Search, Display, Shopping, and Video networks.
• Configure ad groups, bidding strategies, and audience targeting based on goals.
• Ensure compliance with Google Ads policies during campaign setup.

5. Performance Monitoring and Optimization

• Track key performance metrics such as CTR (Click-Through Rate), CPC (Cost Per Click), Quality Score, and ROAS (Return on Ad Spend).
• Adjust bids, targeting, and creatives to improve performance.
• Identify underperforming ads or keywords and take corrective actions.

6. Landing Page Optimization

• Collaborate with web designers and developers to optimize landing pages for better conversions.
• Ensure landing pages are aligned with ad messaging and user expectations.

7. Analytics and Reporting

• Use Google Analytics to measure user behavior and conversion performance.
• Generate and present detailed campaign performance reports to stakeholders.
• Provide actionable insights for continuous improvement.

8. Budget and ROI Management

• Allocate and manage campaign budgets effectively to maximize ROI.
• Track ad spend and ensure campaigns remain within budget constraints.
• Forecast future spending needs based on historical data.

9. Staying Updated

• Keep up with the latest Google Ads updates, trends, and best practices.
• Experiment with new ad formats, bidding strategies, and features.
• Attend workshops, webinars, and training to enhance expertise.

.....................................................................................................

• Work from Office
• 5 Day Working
• Email to hr@vibrantick.in
• Location:Mohali

Job Type: Full-time

Pay: ?10,000.00 - ?25,000.00 per month

Experience:

• total work: 1 year (Preferred)

Work Location: In person

Application Deadline: 30/12/2024