Job Description

ob description

About the role:

We are seeking a results-driven Google and Meta Ads Specialist to manage and optimize paid advertising campaigns across various platforms. The ideal candidate will have a strong background in performance marketing with a proven track record of driving traffic, generating high-quality leads, and increasing ROI across B2C and B2B verticals. This role demands both strategic thinking and hands-on campaign execution, with a focus on ecommerce and lead generation.

Key Responsibilities:

1. Paid Ad Campaign Management:

Plan, create, and manage campaigns across Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and YouTube Ads. Execute end-to-end campaign management from strategy to implementation and optimization. Optimize campaigns to drive high-quality traffic and conversions across both B2C and B2B segments.

2. SEO and Backlinking (Supportive Role):

Collaborate with SEO teams to implement strategies that improve organic search rankings. Support backlink acquisition efforts to strengthen domain authority.

3. Retargeting & Conversion Tracking:

Set up and manage retargeting campaigns to re-engage users and boost retention. Use attribution models, tracking links, and pixel IDs to monitor and improve conversion performance.

4. Keyword & Competitor Analysis:

Conduct in-depth keyword research and competitor analysis to guide campaign strategy. Use insights to enhance ad targeting and increase ROI.

5. Performance Analysis & Reporting:

Analyze key performance metrics (CPC, ROAS, CTR, CAC, etc.) to track campaign success. Prepare detailed reports with actionable insights and recommendations.

6. Strategic Collaboration:

Work closely with content creators, designers, and developers to align ad creatives with goals. Contribute to the development of customized campaign strategies for ecommerce.

7. Continuous Optimization:

Conduct A/B tests on creatives, targeting, landing pages, and copy. Stay updated with platform changes, algorithm updates, and best practices in digital advertising.
Qualifications:

3+ years of hands-on experience managing Google and Meta Ads (experience in ecommerce preferred).
Proficient in:

Google Ads Manager, Meta Ads Manager Google Analytics, GA4, Tag Manager SEMRush, Ahrefs Excel (advanced-level for data analysis) Deep understanding of consumer behavior and marketing psychology. Experience with attribution modeling, retargeting techniques, and conversion tracking setups. Strong analytical, strategic, and problem-solving skills. Excellent communication and collaboration abilities.
Job Type: Full-time

Pay: ?9,000.00 - ?40,000.00 per month

Work Location: In person