Location: Pune, Maharashtra, India |
Office: India |
Agency: Data & Tech Global - United States |
Ref#: 6948 |
Type of Contract: Regular

Business Overview KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn action into outcome for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com Position Overview We are looking for a talented Google Marketing Platform Specialist to join our team and play a pivotal role in engaging with onshore stakeholders and potential clients, understanding their needs, and providing tailored solutions leveraging Google Marketing Platform tools. The ideal candidate should possess deep expertise in Google Marketing Platform products and services, combined with exceptional communication skills to effectively articulate the value proposition to prospects. The candidate must have hands on experience on tools including, but not limited to, Google Ads, Campaign Manager, Display & Video 360, and Search Ads 360. The role requires expertise in leveraging these platforms to optimize digital marketing campaigns, analyse performance metrics, and drive strategic insights to enhance overall marketing efforts. Responsibilities

• Develop and implement comprehensive digital marketing strategies utilizing Google Marketing Platform tools.
• Collaborate with the onshore team to understand client requirements and goals to develop customized proposals and solutions leveraging Google Marketing Platform tools.
• Conduct product demonstrations and presentations to showcase the capabilities and features of the Google Marketing Platform, which is tailored to the needs of prospective clients.
• Evaluate client data and provide insights and recommendations on how Google Marketing Platform can address their specific challenges and drive business growth.
• Work closely with the client marketing team to create compelling collateral, case studies, and presentations highlighting the benefits of using Google Marketing Platform.
• Stay updated on industry trends, competitive landscape, and new developments within the Google Marketing Platform ecosystem to effectively position our offerings.
• Build and maintain relationships with key stakeholders, including clients, agencies, and technology partners, to drive awareness and adoption of Google Marketing Platform solutions.
• Provide feedback to product management and engineering teams based on client interactions, and market insights to inform product roadmap and development priorities.
• Manage and optimize Google Ads campaigns including search, display, and video advertising to achieve performance objectives such as ROAS, CPA, and conversion rates.
• Monitor and report on key performance indicators (KPIs), providing actionable insights, and recommendations for optimization.
• Collaborate with cross-functional teams including design, content, and development to ensure alignment with marketing goals and best practices.
• Troubleshoot technical issues related to tracking, tagging, and campaign implementation.
• Conduct regular audits of accounts, configurations, and processes to ensure compliance and efficiency.

Required Skills and Experience

• Proven experience of minimum 3 years working with Google Marketing Platform tools such as Google Ads, Campaign Manager, Display & Video 360, and Search Ads 360.
• Strong knowledge of CM360, DV360, and SA360.
• Strong understanding of digital marketing concepts and best practices, including performance metrics, attribution models, and audience targeting.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations.
• Excellent communication skills with the ability to present findings and recommendations to stakeholders at all levels.
• Excellent presentation skills with the ability to articulate complex technical concepts in a clear and concise manner. Proficiency in Microsoft Office Suite and presentation tools such as PowerPoint or Keynote.
• Detail-oriented mindset with a focus on accuracy and precision in campaign setup and reporting.
• Experience with other digital marketing platforms and tools (e.g., Facebook Ads Manager, LinkedIn Ads, The Trade Desk) is desirable.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.

Desired Skills and Experience

• Strong communication skills: Ability to listen actively, express ideas clearly, and communicate effectively with clients and internal teams.
• Problem-solving skills: Capacity to analyse complex challenges, identify root causes, and develop innovative solutions.
• Adaptability: Willingness to embrace change, learn new technologies, and adjust strategies based on evolving business needs and market dynamics.
• Relationship building: Capacity to cultivate relationships with clients, colleagues, and partners to drive collaboration and achieve common goals.
• Team player: Ability to work collectively with cross-functional teams, share knowledge, and achieve collective success.

DO NOT OVERWRITE BELOWWe See You At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. We See You at IPG Mediabrands. Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employees/applicants skill set, level of experience, and qualifications. Employment Transparency It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com. About IPG Mediabrands IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the worlds most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.