Job Description

Designation : Google Ads ExpertWork Location : Pursaiwalkam, ChennaiExperience : 3+ YearsSalary : Upto 15LPARoles and Responsibilities :Drive Business Results : Execute digital marketing strategies to achieve impactful business results for clients.Campaign Analysis and Strategy : Analyze campaign requirements and formulate effective campaign strategies.Targeting and Ad Content : Identify the right targeting methods, prepare compelling ad content, and create creatives.Landing Page Setup : Set up landing pages to optimize campaign performance.Campaign Management : Manage, review, and perform daily account responsibilities associated with Google Ads, Bing Ads, and other search platforms.Account Optimization : Monitor keyword bids, daily and monthly budget caps, impression share, quality score, and other key metrics.Keyword and Audience Selection : Be involved in keyword selection and audience targeting, providing recommendations for campaign enhancement.Reporting and Analysis : Generate and share reports, participate in forming effective paid search strategies.PPC Campaign Launch and Optimization : Launch and optimize various PPC campaigns, overseeing accounts on search platforms.Budget Management : Monitor budget, adjust bids for better ROI, and track KPIs to assess performance.Copywriting : Write attractive and concise copy for advertisements.New Campaign Development : Suggest and develop new campaigns across multiple channels.Partnership Management : Maintain partnerships with PPC ad platforms and vendors.Fraud Prevention : Find ways to reduce the risk of click fraud.Industry Awareness : Stay updated on PPC and SEM trends.Desired Candidate Profile :Google Analytics Proficiency : Strong knowledge of Google Analytics (Google Ads) preferred.Experience : Minimum 3+ years of hands-on experience in Google Ads management.Communication Skills : Exceptional written and spoken communication.Attention to Detail : Exceptional attention to detail.Organizational Skills : Excellent organizational and project management skills.Education : Bachelor\'s degree in marketing, communications, or a related field.Analytical and Problem-Solving Skills : Excellent analytical and problem-solving skills.Global Stakeholder Experience : Experience working with globally distributed stakeholders. (ref:updazz.com)

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