Job Description

Job description:: Google Ads Specialist.Position: Google Ads Specialist.Department: Digital Marketing.Location: Gurugram.Shift: Night Shift.Working: 5 days.Salary: Best in industryExperience: 1 Yeas +Job Summary :- We are seeking a highly skilled and motivated Google Ads Specialist to join our digital marketing team.- The ideal candidate will be responsible for managing and optimizing Google Ads campaigns, with the goal of driving online traffic, increasing conversions, and achieving company objectives.- This role requires strong analytical skills, strategic thinking, and the ability to adapt campaigns based on performance metrics.Key Responsibilities:Campaign Management:- Plan, set up, and manage Google Ads campaigns, including Search, Display, Shopping, and YouTube ads.- Optimize existing campaigns to maximize performance, focusing on ROI and key performance indicators (KPIs).- Conduct thorough keyword research and develop effective keyword strategies.- Monitor and adjust bidding strategies to meet budget and performance goals.Performance Analysis & Reporting:- Analyze campaign performance data and generate comprehensive reports on key metrics such as clicks, conversions, and cost-per-click (CPC).- Identify trends and insights from data to continuously improve ad performance.- Provide recommendations for optimization and adjustments to meet client or business goals.Ad Copy & Creative Development:- Develop and test compelling ad copy to ensure relevance and engagement with target audiences.- Collaborate with the creative team to produce high-quality landing pages, banners, and other ad creatives.A/B Testing & Optimization:- Run A/B tests for ads, landing pages, and bidding strategies to improve ad effectiveness.- Optimize campaigns based on performance, continuously testing new strategies, keywords, and creative formats.Budget Management:- Effectively allocate and manage campaign budgets to maximize the performance of Google Ads campaigns.- Monitor daily and monthly budgets to ensure proper spend allocation and avoid overspending.Collaboration & Communication:- Work closely with the marketing and analytics teams to align Google Ads strategies with overall business goals.- Communicate campaign performance and results to stakeholders, offering actionable insights.Requirements:- Proven experience managing Google Ads campaigns with a focus on paid search and display advertising.- Google Ads certification (preferred).- Strong understanding of Google Ads platform, including keyword research, ad copy creation, and performance tracking.- Proficiency in Google Analytics and other web analytics tools.- Ability to analyze data and draw actionable insights to improve campaign performance.- Excellent written and verbal communication skills.- Detail-oriented, with the ability to manage multiple campaigns simultaneously.Preferred Skills:- Experience with Google Shopping and YouTube ads.- Familiarity with other paid advertising platforms such as Bing Ads or Facebook Ads.- Strong understanding of SEO principles and how they relate to paid search advertising.Education & Experience:- Bachelor