We are looking for a PPC Executive to manage and optimize our pay-per-click (PPC) advertising campaigns across Google Ads, Bing Ads, and social media platforms. The ideal candidate should have strong analytical skills, experience with campaign management, and a deep understanding of performance marketing to maximize ROI.
Key Responsibilities:
Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other platforms.
Conduct keyword research and competitor analysis to improve ad targeting.
Create compelling ad copy, A/B test variations, and optimize for conversions.
Monitor campaign performance and analyze key metrics such as CTR, CPC, conversion rate, and ROI
Adjust bidding strategies to maximize performance while staying within budget.
Implement and manage remarketing strategies to re-engage potential customers.
Collaborate with the marketing team to align PPC efforts with overall digital marketing goals.
Stay updated with the latest PPC trends, Google algorithm changes, and best practices.
Generate reports and provide insights into improving campaign performance.
Requirements & Qualifications:
Bachelor's degree in marketing, Business, or a related field.1-3 years of experience in PPC campaign management.
Hands-on experience with Google Ads, Bing Ads, Facebook Ads, and other paid advertising platforms.
Strong knowledge of Google Analytics, Google Tag Manager, and conversion tracking.
Experience with keyword research tools (Google Keyword Planner, SEMrush, Ahrefs, etc.). Familiarity with bid management tools and automation strategies.