Job Description

WATI is an early stage, fast growing SaaS platform that is revolutionizing how companies communicate with their customers. Through our cutting-edge customer engagement software built on Whatsapps Business API, businesses are now able to have personalised conversations, be easily accessible and engage with their customers in-real time - at scale! We live in the on-demand economy, where customers expect fast, simple and easy service and thats exactly what our platform empowers companies to do.This is made possible through WATIs easy-to-use platform that can be made up and running in no time. As a result, small and medium businesses have embraced the platform rapidly, and thousands of customers across 54 countries are now using WATI within just a year of launch.

We are growing fast, and we are now looking for an experienced Google Ads Specialist to join our team. The successful candidate will have a proven track record of managing and optimizing Google Ads campaigns with SaaS companies and a deep understanding of the latest industry trends and techniques.

Key responsibilities include:

• Developing and executing effective Google Ads campaigns
• Develop, implement and manage SEM strategy to align with our goals
• Track\xd9\xab report\xd9\xab and analyze PPC initiatives and campaign performance
• Making data-driven decisions to optimize campaign performance
• Continually expand and optimize paid keyword discovery
• Research and analyze competitor advertising links
• Setting up goals and funnels in Google Analytics
• Achieving maximum ROI in paid search campaigns using analysis of data
• Staying up-to-date with the latest industry trends and best practices
• Collaborating with cross-functional teams to achieve business objectives

Requirements

• Minimum of 3 years of experience managing Google Ads campaigns
• Proven experience in managing PPC campaigns
• Should know how to use google tag manager
• Strong analytical skills and ability to make data-driven decisions
• Proven track record of delivering results through Google Ads campaigns
• Ability to scale campaigns in identified markets rapidly based on ROI benchmarking
• Strong understanding of the latest industry trends and best practices
• Knowledge of foreign ad markets and a holistic understanding of other paid ad platforms would be a bonus
• Google Ads certification is a must
• Prior experience working with SaaS companies

If you are a results-driven and highly analytical individual with a passion for digital marketing, we would love to hear from you!

WATI