Job Description

Role Description : The candidate should have good hands-on knowledge and experience in Search Network, Display Network, Remarketing, Shopping Campaign, and social media platforms.Role and Responsibilities : - Manage Paid Campaigns on Google AdWords, Search, Display, Bing and other Ad Networks- Manage Paid campaigns on social media platforms like Facebook, LinkedIn, and other networks.- Able to analyze new prospects\' PPC requirements, and create analysis reports along with expected CPC, Ad budget, conversion rate, etc.- Daily monitoring and optimization of ads to make sure that we achieve our goals.- Analyze competitor ad campaigns and replicate and enhance our clients\' campaigns for better results.- Direct responsibility for campaign planning and implementation, budget management, performance review, optimization, and analysis for all assigned SEM Accounts- Set up Goals, Funnels, e-commerce tracking in Google Analytics- Use Google Tag Manager, Search Console, and other web analytical tools for successful ad campaigns.- Working closely with SEO teams to ensure knowledge sharing and co-optimization.- Client reporting including email reports, presentations, and more.Desired Candidate Profile :- Should be able to write impeccable ad copies for the ad campaigns.- Should be able to use data from Google Analytics and other tools for key insights and reporting.- Should create presentable reports and communicate with clients over the phone, email, or WhatsApp.- Should have experience running multiple ad campaigns for different industries and hands-on experience in Search networks, Display networks, Remarketing, Video Marketing, etc.- Should be a team player and can manage coordination with clients, team leads, and designers. (ref:updazz.com)

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