Job Description

Location: Hyderabad (Preference for Telugu-speaking candidates or familiarity with Telugu culture)


Job Overview

Our luxury jewelry brand is seeking a skilled and experienced Google Ads Campaign Manager to enhance our digital presence and drive conversion-focused campaigns across Instagram, YouTube, and LinkedIn. This role involves close collaboration with our outsourced senior creative team to guide, manage, and post high-quality, engaging content that aligns with our brand identity. The ideal candidate will have a deep understanding of the digital marketing landscape, particularly in the jewelry industry, and be adept at leveraging platform-specific strategies to maximize brand exposure and customer engagement.


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Key Responsibilities (KRAs):


1. Platform-Specific Strategy & Execution:

• Instagram : Lead campaigns including Stories, Reels, and Shopping ads with a focus on driving engagement and conversions.
• YouTube : Plan and execute video campaigns that reflect our brand aesthetics and enhance viewership.
• LinkedIn : Manage posts, comments, and networking efforts to engage high-net-worth clients and industry influencers.
• Develop and maintain a content calendar that aligns with brand promotions, seasonal trends, and product launches.

2. Coordination & Collaboration:

• Act as the primary liaison between the brand and the outsourced creative team.
• Provide the creative team with necessary assets such as jewelry photos, product details, and audience insights.
• Monitor industry trends, competitor activity, and best practices to inform campaign strategies.

3. Content & Ad Optimization:

• Assist in developing, monitoring, and optimizing content and ad campaigns tailored to each platform's audience.
• Ensure platform-specific content and ad formats maximize visibility and engagement.

4. Performance Tracking & Reporting:

• Generate bi-weekly or monthly reports detailing key metrics, including engagement, reach, CTR, and conversions.
• Provide actionable insights and recommendations to improve campaign performance continuously.

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Key Performance Indicators (KPIs):

• Growth in engagement rates on Instagram, YouTube, and LinkedIn.
• Increased conversions (sales or inquiries) driven by platform-specific content and ads.
• Improvement in lead quality and volume through campaigns.
• Adherence to social media calendar schedules.
• Timely and effective coordination with the creative team for content delivery.

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Qualifications & Experience:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in digital advertising and social media management, preferably in jewelry, luxury, or fashion industries.
• Proven success in managing campaigns on Instagram, YouTube, and LinkedIn, with measurable ROI.
• Knowledge of the Telugu language and culture is an advantage.

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Skills:

• Strategic mindset with expertise in managing diverse social media platforms.
• Strong communication and coordination skills to streamline workflows with creative teams.
• Proactive approach in identifying and integrating jewelry industry trends and cultural insights into campaigns.

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