Job Description

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India\'s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly \'Digital India\' by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.RoleGM - External CommunicationJob Level/ DesignationM3/GMFunction / DepartmentRegulatoryLocationCorporateJob PurposeTo plan and ensure a holistic approach to communication needs of key business functions, in line with company\'s business objectives, for both external and internal audiences. Build positive company reputation in Digital mediaKey Result Areas/Accountabilities

• Partner Vi\'s internal business functions to drive the company and brand\'s communications agenda to build positive company reputation and strengthen brand credibility in the external environment
• Develop and implement integrated PR strategy to support Vi\'s product, marketing and brand campaigns across markets
• Create and identify thought leadership platforms for Vi\'s brand building and counsel business leaders on external media engagements
• Develop engaging content for external stakeholders aligned with overall messaging
• Leverage digital and social media for focused reach and amplification of various corporate and brand messages
• Work with internal teams and external PR agency for crisis mitigation
• Work with HR to drive positive messages amongst internal employees
• Implement communications strategy to help business grow and deliver and increase visibility for our brand, products and services
• Active support to all business functions so that PR Communication remains an integral part of overall strategy for both consumer and enterprise business
• Develop digital strategy for direct audience, influencer outreach and engagement externally
• Develop measurement metrics to evaluate PR campaigns

Core Competencies, Knowledge, Experience

• Sound understanding of the business and the telecom/digital industry.
• Broad communication capabilities: strong content writing skills, expertise in planning integrated communication campaigns, corporate image management, brand building, Crisis Communication, Advertising, Public Relations, Digital & Social Media skills.
• Collaborative skills, building relationships: both internally within the business and externally with consumers and media personnel leading to an increased generation of content in the media and on social media platforms.
• Interpersonal Skills: Excellent judgment and creative thinking and problem-solving skills, be self-motivated and proactive, possess an ability to work comfortably and efficiently in a collaborative setting.
• Digital Fluency - Strong knowledge and understanding of current trends in digital media/social media.
• Media landscape: Rich understanding of the media landscape.
• People Skills: Drive PR Agency team to deliver above expectations.

Must have technical / professional qualifications

• Postgraduate - preferably in marketing/PR, journalism/Advertising
• Familiarity/Experience of working in communications domain and across mediums - strong media connects in key media centres across the country
• Experience of working in a large corporate with national presence

Years of Experience7-10 YearsDirect reportsNAVodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

Vodafone Idea