Job Description

Job Title: Global Marketing Manager
Location: Mumbai

About Barclays
Barclays is a British universal bank. We are diversified by business, by different types of customers and clients, and by geography. Our businesses include consumer banking and payments operations around the world, as well as a top-tier, full service, global corporate and investment bank, all of which are supported by our service company which provides technology, operations and functional services across the Group.

Risk and Control Objective
Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Enterprise Wide Risk Management Framework and internal Barclays Policies and Policy Standards.

Working Flexibly

We\xe2\x80\x99re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees, globally to work flexibly empowers each of us to work in a way that suits our lives as well as enabling us to better service our customers\xe2\x80\x99 and clients\xe2\x80\x99 needs. Whether you have family commitments or you\xe2\x80\x99re a carer, or whether you need study time or wish to pursue personal interests, our approach to working flexibly is designed to help you balance your life. If you would like some flexibility, then please discuss this with the hiring manager, and your request will be reviewed subject to business needs

Hybrid Working

We are currently in the early stages of implementing a hybrid working environment, which means that many colleagues spend part of their working hours at home and part in the office, depending on the nature of the role they are in. We\xe2\x80\x99re flexible on how this works and it may continue to change and evolve. Depending on your team, typically this means that colleagues spend a minimum of between 20% to 60% of their time in the office, which could be over a week, a month or a quarter. However, some colleagues may choose to spend more time in the office over a typical period than their role type requires. We also have a flexible working process where, subject to business needs, all colleagues globally are able to request work patterns to reflect their personal circumstances These requests will be reviewed and agreed for a period of time i.e., will have a start and end date.
Please discuss the detail of the working pattern options for the role with the hiring manager.

Introduction:

In an environment that is continuously evolving, the role holder will help us to set and execute the marketing strategy for key strategic wealth corridors between India, UAE, Africa, Singapore. We aim to deliver exceptional client growth and engagement, both innovatively and efficiently, and in a way that sets us apart from our key competitors. This is a highly visible and critical role providing marketing advisory and execution support to the senior management of the Private Client business (spanning onshore India, non-resident India segments in addition to more institutional segments in Singapore under Barclays Private Bank). Working with their team, the role holder will be expected to:

- Lead long term and short term planning translating business strategy into marketing strategy and tactics on the ground.
- Driving continuous improvement initiatives (with opportunity to impact both strategic and operational projects) helping the team to become a more proactive, commercial and \xe2\x80\x98client first\xe2\x80\x99 partner to the Private Bank
- Drive the brand forward to build visibility and strengthen our reputation in the regional hubs and building our PB identity internally.
- Optimise the business opportunities for collaboration across Private Bank and the wider Barclays Group.
- Create and foster a positive team culture, founded in the Values and Mind-set, which encourages creativity and original approaches to problem solving to achieve measurable client and business outcomes

What will you be doing?

Strategy and planning

• Own, develop and execute the marketing plan which will accelerate revenue growth and increase brand awareness & market share for the business. This will mean leading a multi channel strategy including client communications, events, digital and social media, guiding our PR coverage and awards strategy as well as reviewing partnership, sponsorship and other client engagement opportunities in the local markets.
• Partner with others to ensure we have appropriate and timely data and strategic insights (client, market, business and competitor) to help drive and shape our key strategic planning processes and in year optimisation efforts.
• Become a subject matter expert in the strategic challenges / opportunities we face within each market (across our wealth corridors) to help identify synergies, efficiencies and simplification of our approach.
• Build strong relationships with front office colleagues equipping them with the right knowledge and tools to enable them to leave clients feeling confident, special and inspired.

Acquire new clients to the Private Bank to increase market share

• Working alongside the centres of expertise to increase brand awareness, consideration and connection across key wealth corridors / markets with our target audience/s.
• Accelerating the acquisition of new clients through multi-channel campaigns using the appropriate marketing mix and targeted at the areas of greatest opportunity.

Deepen relationships with existing clients to increase share of wallet

• Undertaking marketing activity to increase our share of wallet and engage with clients, positioning our holistic offering across investments, lending, wealth advisory, sustainable investing and philanthropy (where relevant)

Governance, Finance and Reporting

• Own and optimise the demand management and capacity planning process.
• Partner with Planning and Operations Lead to prepare annual budget and spend phasing in conjunction with the Global Marketing and Engagement Head. Monitor holistic expenditure against budget on an ongoing basis.
• Support the production of high quality materials for the team that convey complex themes into simple, coherent and compelling Executive level presentations e.g. Quarterly Business Reviews

What we\xe2\x80\x99re looking for:

• An excellent understanding of private banking and investment management products and solutions, able to hold their own and challenge in a constructive manner the bankers and other business stakeholders
• Able to navigate the complexities of working in a regulated industry
• Experienced in developing and executing marketing strategy that drives engagement and understanding of our offering, ultimately delivering commercial returns
• Understanding of how to deliver professional and engaging marketing through the line, to both existing and potential clients
• Robust understanding of how to measure impact (marketing & commercial) and continually make recommendations to optimise activity
• Be a self-starter who can roll up their sleeves and get things done. Being proactive, pragmatic and self sufficient as this role will likely be based in a geography away from the main marketing hub so ability to engage remotely across the centralised functions will be critical.

• Candidate will likely be from an investment management, asset management or private banking background.
• Ideally they will have spent time in a client facing role, and is able to understand and recognise the needs of our niche audience.

Skills that will help you in the role:

• Person ideally to have Marketing or Business Management degree
• Experience working with institutions such as Family Offices.

Where will you be working?
Mumbai

Be More at Barclays
At Barclays, each day is about being more \xe2\x80\x93 as a professional, and as a person. \xe2\x80\x98Be More @ Barclays\xe2\x80\x99 represents our core promise to all current and future employees. It\xe2\x80\x99s the characteristic that we want to be associated with as an employer, and at the heart of every employee experience. We empower our colleagues to Be More Globally Connected, working on international projects that improve the way millions of customers handle their finances. Be More Inspired by working alongside the most talented people in the industry, and delivering imaginative new solutions that are redefining the future of finance. Be More Impactful by having the opportunity to work on cutting-edge projects, and Be More Valued for who you are.
Interested and want to know more about Barclays? Visit home.barclays/who-we-are/ for more details.
Purpose, Values and Mindset

We deploy finance responsibly to support people and businesses, acting with empathy and integrity, championing innovation and sustainability, for the common good and the long term.
Our values underpin everything we do: Respect, Integrity, Service, Excellence and Stewardship.

Respect
We harness the power of diversity and inclusion in our business, trust those we work with, and value everyone\'s contribution.
Integrity
We operate with honesty, transparency and fairness in all we do.
Service
We act with empathy and humility, putting the people and businesses we serve at the centre of what we do.
Excellence
We champion innovation, and use our energy, expertise and resources to make a positive difference.
Stewardship
We prize sustainability, and are passionate about leaving things better than we found them.

Our Mindset shapes how we take action, living by our Values, driven by our Purpose, always with our customers and clients at the heart of what we do; our Mindset is to Empower, Challenge and Drive.

Empower
Trust and support each other to deliver. Make decisions with those closest to the topic. Include diverse perspectives. Celebrate success and learn from failure.
Challenge
Question whether things can be done better. Use insights based on data to inform decisions. Be curious about how we can adapt and improve. Speak up and be open to alternative viewpoints.
Drive
Focus on outcomes. Deliver with pace. Be passionate and ambitious about what we do. Take personal responsibility. Actively build collaborative relationships to get things done.

Barclays