Job Description

Global Head Marketing

JOB DESCRIPTION :

Position : Head - Product Marketing

Responsibilities :

- Drive strategic marketing direction. Build and collaborate with other marketing functions such as revenue marketing, brand marketing, corporate marketing, and field marketing teams.

- Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings.

- Understand market trends, customer requirements, usage and buying behavior to better identify market opportunities and customer demand for product offerings.

- Define market segmentation and develop the right marketing strategy that maps to target buyer, business problems, and IT/Engineering initiatives aligned with the business opportunity.

- Develop and own product positioning, messaging and value propositions that differentiate solutions in the marketplace.

- Translate product functionality and benefits into a go-to-market strategy.

- Use customer and competitive research to influence product strategy and drive effective messaging.

- Develop and own cross-team marketing campaigns and GTM process to ensure successful, integrated launches for new product features and solutions.

- Educate sales, product management, and marketing team about competitive landscape and competitor offerings.

- Craft engaging audience-specific marketing assets and content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers, demos, technical blogs and sales playbooks that can be utilized globally.

- Create a customer reference program to engage our customers and to showcase customer success and value realization achieved.

- Define and execute sales enablement strategy for sales/business development, field, solution architect and partner-facing roles.

- Develop content and sales tools to accelerate conversion rates at each stage of the sales funnel.

- Gather competitive intelligence on our key competitors and develop differentiation materials for the field and for external consumption.

- Drive key marketing initiatives with technical partners and channel.

- Partner with the Marketing & Sales Development team to build and execute campaigns.

- Conduct ROI/TCO analysis and develop content to help customers make the business case.

- Develop and implement analyst engagement strategy and support industry analyst briefings.

- Shape and execute PR strategy.

- Define team\'s strategy, budget, hiring and OKR\'s to build and measure team results.

- Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.

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