Job Description

Content WriterJob Purpose : To execute content strategy through research and writing for websites, social media, blogs, articles, whitepapers:- Should be well versed with writing for social media platforms especially Instagram and LinkedIn from a marketing perspective- Should have an understanding of business-outcome-driven writing and not just information content pieces- Responsible for writing compelling and original articles on various topics as per the client industries in B2B domain- Excellent research capabilities across different business industries- Should be able to visualise and communicate content across media like graphics, videos, reels etc- Comfortable with creating data driven content, from various sources available online for a client brand or industry- Create engaging content for technical industries like fin-tech, logi-tech, tech product driven companies, etc keeping the business objective in mind- Develop engaging content primarily for social media, articles, blogs, emailers, newsletters, PR stories, to entice and engage the audience.- Writing for technology products and business services from a marketing perspective preferred- Build a resource pool of websites, influencers, series which can accelerate resarch- Proofread content for errors or additions and ensure that content is written per instructions- To be able to write content as per the SEO standards as and when required- Ensure all work is genuine and free of plagiarism- Contributing promotional write-ups wherever necessary as per client requirements- Doing a competitor analysis and ensuring clients digital properties are in line with industry relevance- Work with internal teams to obtain an in-depth understanding of the clients requirementsRESPONSIBILITIES:- Translate clients brief into engaging content pieces- Research on relevant industries and stay up to dateKEY COMPETENCIES:1. Quick and critical thinker2. Timeline sensitive3. Extremely Meticulous (Attention To Detail)4. Continuous Learner5. Process Oriented6. Knowledge of key sites for sourcing industry information (ref:updazz.com)

updazz .com