Job Description

We are seeking a GM Marcom, who can assist the Head of Marketing to implement various projects for the company, lead team of Trade Marketing Managers, Digital Manager & Marketing Services team, drive everyday operations while continuing to contribute towards building a customer focused organization A strong number 2 in the Marketing function who can be potentially be upgraded to become the next functional head in future.

This role requires creativity, resourcefulness, and strong communication skills.

Responsibilities:

Has good exposure of following:

- Media - TV, Print, Radio, OOH, Digital, Website, OTT

- Content generation

- Influencer Marketing , Loyalty programs

- Handling team of brand & product managers

- PR & Corporate Communication, IR & CSR

- Agency liaison, Media relations & budgets

- People management & lead Team

Be responsible for :

- Increase share of Voice & Brand Recognition

- Brand Storytelling, Communications Framework, Stakeholder Management,

- Handle internal communications & employee communications, newsletters , podcasts etc

- Pitching Organization. as Category Leader building image and reputation of the brand.

- Running Media Campaigns, Retail Branding programs along with Marcom team & Trade Marketing Managers

- Leveraging existing media relationships and cultivate new contacts within business trade forums and industry media.

- Creating content for press releases, byline articles and keynote presentations. Monitoring , analyzing and communicating PR results on a quarterly basis

- Creating robust communication strategy based on evolving marketing landscape and competition

- Developing media relations strategy, seeking high-level placements in print, broadcast, and online media

- Coordinate all communications related to CSR, under MMF (Mukul Madhav Foundation)

Requirements:

- Proven working experience in Marketing & Corporate Communications

- Have independently handled Communications related to PR, IR & CSR.

- Strong execution prowess with ability to steer the strategic projects in Marcom & Sales support

- Team player with ability to nurture talent & drive results for each sub function - Trade, Digital, PR etc

- Proven track record designing and executing successful public relations campaigns at both a local and national level

- Strong relationships with both local and national business and industry media outlets

- Ability to create stories. Exceptional writing and editing skills

- Expertise in managing social media including blogs, Facebook, Twitter, YouTube & Instagram

- Event planning experience

- Degree in Marketing, Advertising, Mass Communications from reputed institutions

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