Expectations/Requirements :
- Drive and execute growth & marketing campaigns, focused on key metrics: users/investors/transactions for that business line
- Deploy successful marketing campaigns and take ownership right from ideation to implementation
- Should be responsible for driving the User Growth, Revenue Growth, Retention, and Engagement of the Platform on a day-to-day basis
- Segment customer base on various transactional/behavioral features & design effective \'reach out\' programs for them in the form of these marketing campaigns
- Manage end to end consumer lifecycle management for the business vertical
- Monitor customer funnel & identify new levers of growth and apply them to the business
- Suggest new features/product innovations whenever necessary basis understanding of consumer behavior.
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